In a digital-first world, Muraspec operates with the quiet confidence of a 170-year-old entity. While startups chase viral trends, this UK-based wallcovering leader generates $7.5M annually from a business model that predates the internet by over a century.

"Muraspec isn't selling wallpaper; they're selling architectural heritage with a modern supply chain."

Their tech stack tells the story of a company investing in the right places. Using jQuery, Bootstrap, and Google Analytics, they're not chasing bleeding-edge frameworks. Instead, they prioritize stability and functionality. The presence of RSS feeds and Twitter Cards suggests a content strategy that's more about industry authority than viral reach.

• Heritage as a moat: 170 years of manufacturing in the UK creates trust that new entrants can't replicate
• Direct traffic dominance: 38% direct vs 50% organic shows strong brand recall in their niche
• Social media presence: Active on 5 platforms, but engagement is likely B2B-focused rather than consumer viral
• Technical pragmatism: Uses proven tech (jQuery, Bootstrap) rather than chasing trends