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MyCareforce: Portugal's Nursing Marketplace
A $6.6M revenue platform tackling Portugal's nursing shortage through tech-enabled flexibility
In a country grappling with a healthcare staffing crisis, MyCareforce isn't just building a job board—it's creating a liquidity layer for Portugal's nursing workforce. With 61 employees and $6.6M in revenue, they've built a marketplace that turns rigid hospital schedules into on-demand talent pools.
"They're not competing with traditional job sites—they're replacing the hospital scheduling department with a marketplace."
The Liquidity Problem They Solve
Portugal's nursing shortage isn't just about numbers—it's about inefficient matching. Hospitals have fixed schedules; nurses want flexibility. MyCareforce bridges this by validating professionals upfront (quality control) and offering instant shift filling. The result? A platform where 1,861 monthly visitors—likely both nurses and hospital administrators—find each other in a single click.
The Traffic Paradox
Here's the counterintuitive part: despite ranking #6.5M globally, MyCareforce commands a 190 monthly search volume for its brand name alone. This suggests a strong offline-to-online funnel—nurses hear about it through word-of-mouth or hospital partnerships, then search directly. The 51% 'undefined' traffic share likely masks direct institutional partnerships that bypass public SEO entirely.
Their tech stack reveals a pragmatic approach: Tailwind CSS and Bootstrap for rapid UI development, PWA for mobile-first nurses, and Cloudflare for global reliability. They're not reinventing the wheel—they're using proven tools to solve a hyper-local problem. The absence of backlink data and Trustpilot reviews suggests they're still in growth mode, prioritizing operational excellence over public PR.
- Revenue-per-employee ratio of ~$108K indicates high operational efficiency for a services marketplace
- Direct traffic (34%) is unusually high for a marketplace, signaling strong brand recall in a niche industry
- Instagram and YouTube presence suggests they're building community, not just transactions
- The 'undefined' countries (51%/49%) likely represent Portugal and Brazil—two key nursing markets
The Silent Giant of Portuguese Healthcare Tech
While others chase VC funding, MyCareforce is quietly building a revenue-generating machine in a sector that can't afford to wait. The real question isn't about their growth—it's about how many other healthcare verticals they can replicate this model in.
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MyCareforce - O Marketplace da enfermagem em Portugal.
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About mycareforce.co
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mycareforce.co uses 18 technologies across their website including Google Fonts, HSTS, Cloudflare, and more.
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HSTS
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Cloudflare
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Clarity, Google Tag Manager, Google Analytics
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Traffic & Audience
mycareforce.co receives approximately 1.9K monthly visitors and ranks #6,581,247 globally. The website has a bounce rate of 25% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 4:11 on the site.
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