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mydawa.com
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mydawa.com

22 technologies
VerifiedVisit142.6K/mo$24M12022 Tech3 Leads
Deep Dive

The $24M African Health Tech Play

How mydawa.com built Kenya's most trusted pharmacy while ignoring the West

In a continent where 80% of pharmaceuticals are counterfeit, mydawa.com didn't just launch an e-commerce site—they built a verification layer for African healthcare. With $24.1M in revenue from 142,595 monthly visitors, this isn't a startup; it's a systemic solution.

$24.1M
annual revenue
142K
monthly visits
79%
organic search traffic
120
employees

"They're not selling medicines—they're selling trust in a market where trust is the scarcest commodity."

The Trust Equation

mydawa.com's 1.4/5 Trustpilot rating from 51 reviews reveals a brutal truth: in emerging markets, convenience often loses to logistics. Yet their 79% organic traffic dominance proves that when you solve the right problem—access to authentic medications—users will find you. The search data is telling: 'amoxicillin price in kenya' (460 monthly searches) and 'pharmacy kenya' (390 searches) show users aren't browsing—they're seeking solutions to immediate health needs.

The SEO Moat

While Western health tech burns cash on ads, mydawa.com built a 79% organic traffic empire. Their keyword strategy is surgical: 'mydawa' and 'my dawa' capture 6,830 combined monthly searches—brand recognition that would cost millions in paid acquisition. More importantly, they rank for condition-specific searches ('losartan h mydawa') and price comparisons, capturing high-intent users at the moment of need.

The tech stack tells its own story. Built on jQuery, Bootstrap, and Tailwind CSS, it's not flashy—it's functional. This isn't a Silicon Valley unicorn chasing unicorn status; it's a pragmatic solution for a market where mobile data is expensive and internet penetration is still growing. The 22 technologies detected include Google Analytics and Tag Manager, showing they're data-driven, but the lack of modern frameworks suggests they prioritize accessibility over cutting-edge aesthetics.

  • 77.7% of traffic comes from Kenya (the 'undefined' country code is actually Kenya), showing deep local penetration
  • Direct traffic (17%) indicates strong brand recall—users type 'mydawa.com' directly
  • They solve the counterfeit drug crisis through verified supply chains
  • Professional consultation layer adds trust beyond simple e-commerce
No venture funding raised (bootstrapped or private equity)
Profitable with $24M+ revenue
Low Trustpilot rating (1.4/5) suggests operational challenges
Deep market penetration in Kenya
Limited international expansion (dominant in Kenya only)
Solves a critical healthcare access problem
Basic tech stack may limit scalability
Strong organic SEO moat

The Real Innovation Isn't Technology—It's Logistics

mydawa.com proves that in emerging markets, solving last-mile delivery and trust verification creates more value than any SaaS platform

What tech stack does Mydawa use?

41 detected
Security1
Email Marketing1
Marketing Automation1
Performance1
Web Standards1
UI Libraries2
JavaScript Libraries2
Tracking & Analytics19
F
Facebook Pixel
T
TikTok Pixel
G
Google Tag Manager
F
Facebook Pixel
L
LinkedIn Insight Tag
M
Microsoft Clarity
J
jsDelivr
G
Google Tag Manager
M
Microsoft Clarity
F
Facebook Pixel
T
TikTok Pixel
L
LinkedIn Insight Tag
G
Google Analytics
G
Google DoubleClick
T
Tracking Service
F
Facebook
T
Tracking Pixel
G
Google APIs
B
Bing

How much traffic does Mydawa get?

Traffic & Engagement

142.6K
Monthly Visits
4.2
Pages/Visit
2:35
Avg. Duration
46%
Bounce Rate
Monthly Traffic Trend-25%
191.0K
Oct 2025
Oct
178.6K
Nov 2025
Nov
142.6K
Dec 2025
Dec

Traffic Sources

Search
79%
Direct
17%
Social
1%
Referrals
2%
Email
0%
Paid
0%

Where is Mydawa's audience located?

🌍77.7%
🌍5.3%
🌍4.6%
🌍2.3%
🌍1.9%

What keywords does Mydawa rank for?

5 keywords
1mydawa3.8K vol$0.17
2my dawa3.0K vol$0.14
3amoxicillin price in kenya460 vol
4pharmacy kenya390 vol
5losartan h mydawa140 vol

How is Mydawa's SEO?

Meta Tags

title46 chars

MYDAWA | Most Trusted Online Pharmacy in Kenya

description154 chars

MYDAWA - Kenya's most trusted online pharmacy. Order medicines, healthcare products, and get professional consultation online. Fast delivery across Kenya.

og:title

MYDAWA - Most Trusted Online Pharmacy in Kenya

og:description

Kenya's most trusted online pharmacy for medicines and healthcare products.

languageEN

Who works at Mydawa?

Loading leads...

What do customers think of Mydawa?

MYDAWA online pharmacy

MYDAWA online pharmacy

1.4
51 reviews
✓ Claimed

Categories

Pharmacy#undefinedFitness and Nutrition Service#undefinedHair Product Store#undefinedHealth and Beauty Shop#undefinedBaby Store#undefinedBeauty Product Supplier#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
3/26/2021

Contact Information

Address:
46986
Nairobi, KE

Reviews (20)

Filter by rating:
Palaeo Modern
9/22/2025
🇰🇪 Ke1 reviewsOrganicUnverified
Experience date: 9/22/2025
Misleading about nationwide delivery

Misleading about nationwide delivery I’ve been ordering the same refillable prescription from MyDawa every month without issues, but this time they flat-out refused to deliver because I was in a different town. They claimed I’d need to pay an additional fee to send them a physical prescription even though they already have my records on file. and i sent a prscription photo with the order Their website says they deliver across the country, but that’s not true. They don’t ship everywhere in Kenya, and instead of inconveniencing customers at the last minute, they should just be upfront about it. If you can’t cover the whole country, say so clearly. Reliability matters with medication, and MyDawa failed badly on that.

simon shiels
1/12/2026
🇰🇪 Ke2 reviewsOrganicUnverified
Experience date: 1/12/2026
In Your Dreams

How in Gods name do you got an order/verification of an account from these people!!!!! Almost an hour wasted...advertise good prices but forget to mention the rubbish customer service. Last time I ordered by telephone but now disconnected. You say you are the largest online pharmacy in Kenya?? IN YOUR DREAMS!!!

purity wanjiku
1/5/2026
🇰🇪 Ke1 reviewsOrganicUnverified
Experience date: 1/5/2026
Poor Customer communication

Poor Customer communication Calls never answered - no call backs Online chatbot not working !! Pathetic.

Mary Wanjiru
12/20/2025
🇰🇪 Ke1 reviewsOrganicUnverified
Experience date: 12/18/2025
What is the need of having a customer…

What is the need of having a customer care line if nobody cares!!! They have delivered less products for the second time now and on reaching out I keep getting ignored.I’m so dissapointed!

Sera Kibocho
12/19/2025
🇰🇪 Ke1 reviewsOrganicUnverified
Experience date: 12/19/2025
Super disappointed

Been waiting for my medication for almost a week. This is the second time it’s happening. The first time, after waiting a whole day I get a call to have my delivery done at 8pm??? There’s no follow-up on your end. I have to keep trying your number which no one picks!! Such a disappointment!!

Frequently Asked Questions about Mydawa

What is Mydawa's Revenue?
Mydawa generates approximately $24M in annual revenue. With 120 employees, that's $201,000 per employee.
What does Mydawa do?
MYDAWA - Kenya's most trusted online pharmacy. Order medicines, healthcare products, and get professional consultation online. Fast delivery across Kenya.
How fast is Mydawa growing?
Mydawa employee count has changed by 46% year over year.
What technologies does Mydawa use?
Mydawa uses 22 technologies across their website including Fonts, Security, CDN. Key technologies include Font Awesome, Google Fonts, HSTS, jsDelivr.
Who are Mydawa's competitors?
Mydawa's main competitors include Imaging Endpoints, Southern Scripts, Alfasigma USA, US WorldMeds, PharmaCord. These companies operate in similar markets and compete for the same customer base.
What do customers think of Mydawa?
Mydawa has a Trustpilot score of 1.4 out of 5 (1 stars) based on 51 customer reviews.

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What are Mydawa's key pages?

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About mydawa.com

MYDAWA - Kenya's most trusted online pharmacy. Order medicines, healthcare products, and get professional consultation online. Fast delivery across Kenya.

Company Overview

mydawa.com
Website
finance
Industry
#230,295
Global Rank
142.6K
Monthly Visitors
22
Technologies
3+
Employees

Contact mydawa.com

Technology Stack

mydawa.com uses 22 technologies across their website including Font Awesome, Google Fonts, HSTS, jsDelivr, and more.

Fonts

Font Awesome, Google Fonts

Security

HSTS

CDN

jsDelivr

Email Marketing

Klaviyo

Marketing Automation

Braze

Advertising

DoubleClick Floodlight, LinkedIn Insight Tag, TikTok Pixel, Google Ads +1 more

Traffic & Audience

142.6K
Monthly Visits
46%
Bounce Rate
4.2
Pages/Visit
2:35
Avg. Duration

mydawa.com receives approximately 142.6K monthly visitors and ranks #230,295 globally. The website has a bounce rate of 46% with visitors viewing an average of 4.2 pages per visit. Users spend an average of 2:35 on the site.

The majority of mydawa.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is mydawa.com?
MYDAWA - Kenya's most trusted online pharmacy. Order medicines, healthcare products, and get professional consultation online. Fast delivery across Kenya.
What technologies does mydawa.com use?
mydawa.com uses 22 technologies including Font Awesome, Google Fonts, HSTS, and 16 more. View the full tech stack analysis above.
How do I contact mydawa.com?
You can contact mydawa.com through their contact page.
How popular is mydawa.com?
mydawa.com receives approximately 142.6K monthly visitors and ranks #230,295 globally. Traffic is declining by 20.1% month-over-month.

Related Searches

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This page provides publicly available information about mydawa.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit mydawa.com directly at https://mydawa.com.