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myfeelback.com
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The 75% Direct Traffic Anomaly
How MyFeelBack built a B2B feedback empire with almost no SEO
In a world obsessed with organic search, MyFeelBack is playing a different game entirely. With 514k monthly visits but only 4% coming from search engines, this 42-person French company has built a $4.7M business on direct traffic alone. The data reveals a fascinating story about enterprise moats and the power of being embedded in your customers' workflows.
"The most powerful B2B businesses don't compete for keywords—they own their customers' workflows."
The Embedded Feedback Empire
MyFeelBack's 75% direct traffic isn't an accident—it's a product of deep integration. When your feedback widget appears inside SNCF Connect (France's national rail service) or other enterprise platforms, users don't search for 'feedback tools.' They go directly to the portal where their feedback lives. This is the ultimate moat: becoming infrastructure.
The SEO Paradox
Most SaaS companies live and die by organic search. MyFeelBack flips this model. With only 4% organic traffic, they've proven that some B2B categories are won through partnerships and integrations, not keyword rankings. Their top keyword 'myfeelback' gets just 200 searches monthly—yet the business thrives. This is a masterclass in finding channels that others ignore.
The data tells a story of a company that has achieved product-market fit so deeply that customers come directly to them. With 48,708 backlinks and a global rank of #129,700, they're not chasing the algorithm—they're building relationships. The 'undefined' countries in their analytics (92% of traffic) likely represent enterprise clients with custom implementations where tracking gets blurred.
- Direct traffic dominance (75%) signals strong brand recognition and customer loyalty
- Low organic footprint suggests they're not playing the content marketing game—and don't need to
- 42 employees generating $4.7M = ~$112k revenue per employee (efficient for services)
- Backlink profile of 48k+ suggests they're mentioned in enterprise tech stacks
The Enterprise Feedback Playbook
MyFeelBack proves that in B2B, being embedded beats being discovered. Their 75% direct traffic isn't a limitation—it's a testament to building something indispensable. For founders: sometimes the best SEO is no SEO.
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About myfeelback.com
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myfeelback.com receives approximately 514.8K monthly visitors and ranks #129,700 globally. The website has a bounce rate of 71% with visitors viewing an average of 1.2 pages per visit. Users spend an average of 0:22 on the site.
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