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Wootric: The $2.6M Ghost in the Machine
A customer feedback platform with massive funding but minimal public footprint
In a world screaming for customer feedback, Wootric operates like a silent observer. With $2.6M in funding and just 2 employees, this isn't your typical SaaS growth story—it's a masterclass in stealth operations or a cautionary tale of stagnation.
"Wootric proves that in SaaS, funding doesn't equal traction—it just means you had a good pitch deck."
The Ghost in the Machine
With 55% direct traffic and only 25% organic search, Wootric's audience isn't discovering them—they're returning. This suggests a legacy user base or integrations that keep the platform alive, not active growth. The 'undefined' countries dominating traffic signal either tracking issues or a truly global, fragmented user base that doesn't care about geography.
The Funding Paradox
A $2.6M raise for a 2-person team should scream 'disruption.' Instead, Wootric whispers 'maintenance.' In today's market, this funding would burn in 18 months with no clear path to scale. The lack of revenue data ($0.0M) suggests either pre-revenue (unlikely for an established domain) or a platform that pivoted into irrelevance.
The keyword strategy reveals everything: 'wootric' dominates with 570 searches, while 'nps management' only hits 260. This means they're a brand people search for, not a solution people seek out. Compare that to competitors like Delighted or SurveyMonkey that own category terms. Wootric owns its name, not the market.
- Niche NPS focus limits TAM vs. broader CX platforms
- 2-person team suggests either extreme efficiency or stalled growth
- 55% direct traffic indicates existing customers, not new acquisition
- Tech stack is outdated (jQuery, Bootstrap) for a modern SaaS
The $2.6M Question
Is Wootric a sleeping giant or a zombie startup? With funding for 10+ years at current burn, they could pivot tomorrow—or vanish without a trace.
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Meta Tags
Wootric: Customer Experience Management and Customer Feedback Platform
Wootric's customer feedback platform brings a powerful approach to customer experience management for digital apps and B2B SaaS.
Wootric | Customer Experience Management & Insight
Wootric is the modern experience management software for the CX champion. Understand the customer journey with Net Promoter Score℠ (NPS), CSAT and Customer Effort Score metrics. Let machine learning surface insights from qualitative comments. Win customers for life.
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About wootric.com
Wootric's customer feedback platform brings a powerful approach to customer experience management for digital apps and B2B SaaS.
Company Overview
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Technology Stack
wootric.com uses 22 technologies across their website including Google Maps, Vimeo, Font Awesome, Adobe Fonts, and more.
Maps
Google Maps
Video
Vimeo
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Amazon S3, Cloudflare
Traffic & Audience
wootric.com receives approximately 38.7K monthly visitors and ranks #936,459 globally. The website has a bounce rate of 73% with visitors viewing an average of 1.2 pages per visit. Users spend an average of 0:09 on the site.
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