promoter.io
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The 18-Person Feedback Machine
How a tiny team built a $600k revenue feedback platform without flashy traffic
Most feedback tools chase vanity metrics—millions of visits, endless feature bloat. Promoter.io does the opposite: it's a ruthlessly focused feedback engine built by 18 people generating $600k in revenue with zero public traffic data. This isn't a growth story; it's a profitability story.
"In a world obsessed with traffic, Promoter.io proves that revenue doesn't need an audience—it needs a product that solves one thing perfectly."
The Invisible Giant
With 18 employees and $600k in revenue, Promoter.io achieves ~$33k per employee—a strong ratio for a B2B SaaS tool. But the real story is the stealth factor: zero public traffic data suggests either a closed beta, enterprise-only sales motion, or a product that lives entirely inside client portals. This isn't a tool that shouts; it's a tool that whispers to the right people.
The Funding Paradox
$1.6M in funding for a $600k revenue company sounds aggressive—until you realize it's a classic bootstrap-to-scale play. The funding likely fuels sales and integrations, not marketing blitzes. With a tech stack that includes Tailwind, Slick, and Plausible (not Google Analytics), they're building lean and measuring what matters. No vanity traffic, just pure retention economics.
Promoter.io's niche is brutally simple: NPS, CSAT, and CES surveys. No AI fluff, no predictive analytics hype. They're betting that companies still need reliable feedback loops, not another dashboard full of meaningless scores. The absence of public SEO data hints at a direct sales model—likely targeting mid-market SaaS companies that need compliance-ready feedback tools without the enterprise price tag.
- Revenue per employee: $33k (healthy for early-stage B2B)
- Funding efficiency: $1.6M for a focused feedback suite
- Tech stack: Tailwind + Plausible = lean, fast, privacy-first
- Zero traffic = zero dependency on inbound marketing
The Anti-Growth Playbook
Promoter.io wins by ignoring the playbook. No SEO races, no feature wars—just a tight product solving feedback for companies that pay for reliability, not hype.
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Customer Experience Management for B2B & Ecommerce Brands
Send NPS, CSAT & CES surveys to your clients and start gathering, analyzing, and acting on the received customer feedback.
Customer Experience Management for B2B Companies
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About promoter.io
Send NPS, CSAT & CES surveys to your clients and start gathering, analyzing, and acting on the received customer feedback.
Company Overview
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Technology Stack
promoter.io uses 17 technologies across their website including Font Awesome, Ruby on Rails, PHP, and more.
Fonts
Font Awesome
Backend Frameworks
Ruby on Rails
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Analytics & Marketing
Mouseflow, Plausible, PostHog, Google Tag Manager +1 more
Traffic & Audience
promoter.io receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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This page provides publicly available information about promoter.io. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit promoter.io directly at https://promoter.io.