While Western health-tech obsesses over wearables and longevity, mDoc is solving the brutal reality of chronic disease in Africa. They're not just a platform; they're a survival mechanism for 98 employees serving a market the giants ignore.

"mDoc isn't chasing the next unicorn valuation; they're quietly building a cash-flow positive machine in a market where retention is the only metric that matters."

Their tech stack—Next.js, Tailwind, PWA—tells a story of pragmatism. They're not building native apps for every platform; they're building fast, responsive web experiences that work on any device. PostHog for analytics shows they care about data, not just vanity metrics. Every decision is instrumented.

• Direct traffic (47%) > Organic (34%) means strong brand recall and word-of-mouth
• Social presence across 5 platforms signals active community management
• No funding data listed suggests bootstrapped or early-stage, keeping them lean