mymoons.mx
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Mymoons.mx: The $40M Invisible Aligner Play
How a Mexican dental tech startup is scaling invisible orthodontics with a direct-to-consumer model
In a market dominated by global giants like Invisalign, mymoons.mx is quietly building a $39.5M empire by making invisible orthodontics accessible to the Mexican masses. Their secret? A direct-to-consumer model that bypasses traditional dental clinics entirely.
"They're not selling braces—they're selling confidence, and doing it at scale."
The Trustpilot Paradox
With a brutal 1.5/5 rating on Trustpilot from 84 reviews, mymoons.mx faces a stark credibility gap. Yet, they're generating $39.5M in revenue. This disconnect suggests either aggressive customer acquisition overwhelming negative feedback, or a product that delivers results despite service friction. For investors, this is a red flag that demands investigation into retention and lifetime value.
The SEO Moat (or Lack Thereof)
Their traffic is 60% organic, but the keyword strategy reveals a surprising weakness. While 'moons' dominates with 4,550 monthly searches, they're ranking for bizarre long-tails like 'rooftops ciudad de mexico' (170 volume). This suggests either aggressive content sprawl or a fundamental misunderstanding of search intent. The real opportunity lies in capturing high-intent dental terms they're currently missing.
The leadership team—led by CEO Tommaso Tomba and CGO Leonardo Miron—has built a 211-person operation with a tech stack that screams modern startup (Tailwind, Google Analytics, Clarity). Yet their social presence across YouTube, Facebook, LinkedIn, and Instagram feels underleveraged for a brand at this scale. The question isn't whether they can grow, but whether they can sustain it with their current reputation challenges.
- Direct-to-consumer orthodontics in Mexico (a largely untapped market)
- Heavy reliance on organic search rather than paid acquisition
- Strong technical foundation but weak brand reputation management
- Ambiguous country targeting with 33.7% 'undefined' traffic share
The Scale vs. Satisfaction Tradeoff
Mymoons.mx is a case study in rapid growth at the expense of customer experience—a gamble that may pay off or implode spectacularly
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Open Graph Image
https://cdn.prod.website-files.com/65a94e476271b401013cfefc/6670767cafc1f111b61c43fd_Webclip.jpg
Meta Tags
Ortodoncia Invisible Moons - Dientes Alineados sin Brackets
Transforma tu sonrisa con Moons: La marca de alineadores invisibles con mejor precio y calidad de México. ¡Agenda tu cita y ten la sonrisa que mereces!
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Reviews (6)
I love the treatment because is so fast…
I love the treatment because is so fast and effective. The service as well is very eficiente and the product is perfect. I don’t talk funny and it hurts a little bit at first but then you don’t even notice.
The truth is that it is the best option…
The truth is that it is the best option I could find. The treatment has always been very good from the beginning and my moons arrived very quickly, more than I had expected.
Great since the beginning!
I'm on my third step and so far its been fabulous, very comfortable and without hiding my smile, just perfect.
Nothing tondo with the brackets
Some time ago I had 2 orthodontic treatments to correct my teeth, (when I was a child) however, in addition to being expensive and painful, it did not give the results that my parents wanted. Now I saw a coupon and decided to fix my teeth since I had recently had my wisdom teeth removed and had the space for my teeth to finally line up the way I wanted. I started the treatment, due to the complexity of my case, I have been in treatment for a year and a half and the results have been super favorable and evident, especially at a single cost and without the pain that I felt every time the braces and braces were adjusted. I am very happy with the results, I practically finished my treatment in a couple of months, my problem was that the left canine was very deep and could not be seen and the incisors at the ends were super sideways, like fangs.
It seems like a great option and I will…
It seems like a great option and I will most likely give it a try eventually, but right now I'm not in the economic position to do it. Great service though.
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About mymoons.mx
Transforma tu sonrisa con Moons: La marca de alineadores invisibles con mejor precio y calidad de México. ¡Agenda tu cita y ten la sonrisa que mereces!
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Technology Stack
mymoons.mx uses 22 technologies across their website including YouTube Embed, Google Fonts, HSTS, and more.
Video
YouTube Embed
Fonts
Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
Contentful, Webflow
CDN
jsDelivr
Traffic & Audience
mymoons.mx receives approximately 64.3K monthly visitors and ranks #605,475 globally. The website has a bounce rate of 45% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:19 on the site.
The majority of mymoons.mx's traffic comes from undefined, undefined, .
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This page provides publicly available information about mymoons.mx. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit mymoons.mx directly at https://mymoons.mx.