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Olavson: The Copper Cookware Disruptor
How a German DTC brand captured 80K+ customers with premium materials and direct sales
While most cookware brands compete on price and non-stick coatings, Olavson bet everything on copper. They've quietly built a $2.9M revenue business selling premium copper cookware directly to 85,000+ customers—proving that heritage materials still command premium pricing in the digital age.
"They're not selling cookware—they're selling the experience of professional-grade materials in home kitchens."
The Professional-to-Home Cook Conversion
Olavson identified a critical gap: professional chefs swear by copper's thermal conductivity, but home cooks were stuck with aluminum and stainless steel. Their 85,000+ customer base represents a deliberate strategy—converting serious hobbyists and aspiring chefs who've outgrown mass-market cookware. With 949 Trustpilot reviews at 4.1/5, they're building a community around material quality rather than brand hype.
Direct-to-Cook Strategy
The company's $2.9M revenue with just 21 employees reveals an exceptionally lean operation. They're leveraging direct sales without retail partnerships, keeping margins high while offering free shipping within 1-3 days. Their tech stack (Tailwind, Vite, PWA) suggests a modern, mobile-first approach that prioritizes conversion over complexity. No fancy funding rounds—just steady growth through product-market fit.
What's particularly smart is their positioning: 'Kupfer ist das Material der Sterneküche' (Copper is the material of Michelin-star kitchens). They're not competing with Teflon-coated pans at €50—they're playing in the premium segment where material science matters. The domain rebrand from 'Olav' to 'Olavson' suggests international expansion ambitions, likely targeting English-speaking markets.
- Material-first positioning: Copper core construction as their key differentiator
- Community-driven growth: 85K+ customers as social proof engine
- Lean operations: $140K revenue per employee suggests high efficiency
- Modern tech stack: PWA and Tailwind CSS for seamless mobile commerce
- Strategic rebranding: Adding 'son' for global market appeal
The Copper Standard for DTC Cookware
Olavson proves that in premium cookware, material quality beats marketing spend—every single time.
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Olavson (früher Olav) I Hochwertiges Kupfer Kochgeschirr
Kupferkern ✓ Über 80.000 zufriedene Kunden. Kostenloser Versand innerhalb 1-3 Tagen.
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Reviews (11)
High quality and aesthetics
What we enjoy about the Olavson frying pans are their quality, heat dissipation, aesthetics, and the option of re-coating when too much scratches or part of the non-stick surface no longer working as expected.
Hey Brian, Thank you so much for your kind words! 😊 We're thrilled to hear that you're enjoying the quality, heat dissipation, sleek design, and the re-coating option of our frying pans. It's great to know they're living up to your expectations! If you ever have any questions or need assistance, just let us know – we're here for you. Best regards, Your Olavson Team
Fell in love with my Olavson!
The quality of the products is really good, and the packaging was classy and really well thought of. I also loved the instructions sent via an email prior to receiving my order.
Hello Dobrinka, Thank you very much for your wonderful feedback! We are very happy to hear that Olavson could convince you. We hope you continue to enjoy cooking with Olavson! Best regards Your Olavson Team
Great product and customer service
Great product and customer service
Hello Markus, Thank you very much for your comment! We are very happy to hear that you are so satisfied with Olav and our service. Best regards Your Olav Team
10 stars out of 5 for good reason
I bought an Olav pan, the quality of which corresponded to the high quality description from the beginning only visually but not "practically", e.g. in use. For reasons of time and because more important things kept interfering, I only contacted Olav 1 year (!) after the purchase and reported my experiences. ALL subsequent emails and reactions from Olav customer care were 100% fast, friendly, respectful and SOLUTION-ORIENTED at all times. Ultimately, the pan was replaced free of charge, including free return shipment of the old/used pan. The old pan was checked and indeed a manufacturing defect was found, which was also communicated to me. I can recommend OLAV, their products AND service 100% and will do so anytime. 10 stars from me, unfortunately there are only 5 to give here ;-).
Dear Thurid, thank you so much for your amazing feeback! At Olav happy customers are very important and we were thrilled to read that we were able to exceed your expectations :) Best regards Your Olav Team
A product that keeps its promise
A product that keeps its promise ! I can recommend it from the bottom of my heart . Daniela
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About myolav.com
Kupferkern ✓ Über 80.000 zufriedene Kunden. Kostenloser Versand innerhalb 1-3 Tagen.
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myolav.com uses 18 technologies across their website including HSTS, Netlify, Klaviyo, and more.
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HSTS
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Netlify
Email Marketing
Klaviyo
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Microsoft Ads, Facebook Pixel
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Clarity, Google Tag Manager, Google Analytics
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Lazy Loading
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myolav.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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