mytopicals.com
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Topicals: The Mental Health Play in Skincare
How chronic skin conditions became a $34.6M brand opportunity
Topicals isn't selling skincare—it's selling relief. With $34.6M in revenue and a cult following, this isn't your typical beauty brand. It's a mental health Trojan horse disguised as a serum.
"They're not treating eczema—they're treating the shame that comes with it. That's the real product."
The Demographic Goldmine
While legacy skincare brands chase the 'anti-aging' market, Topicals carved out a neglected niche: chronic skin conditions. Their 317K monthly visits with 49% direct traffic proves they've built a brand that people seek out by name. The search data reveals the strategy—'topicals faded' (5K+ monthly searches) isn't a generic term; it's a branded product line driving 43% of their organic traffic.
The Revenue Math
At $34.6M revenue with 138 employees, Topicals maintains a lean 250K+ revenue-per-employee ratio. Their 38K+ backlinks suggest aggressive PR and content strategies, likely fueled by their mental health advocacy positioning. The 2.9/5 Trustpilot rating with only 2 reviews is a red flag—either they're suppressing reviews or their customer base doesn't bother with traditional review platforms.
The tech stack reveals sophistication: Shopify for commerce, Klaviyo for retention, Zendesk for support, and Tailwind CSS for rapid iteration. They're not building custom—they're stitching best-in-class tools to move fast. Their social presence (TikTok, Instagram, YouTube) shows they understand visual storytelling for a condition that's inherently visual.
- Product-led SEO: 'Faded' product line dominates search volume (5K+ monthly)
- Direct traffic supremacy: 49% direct vs 43% organic shows brand strength
- Mental health positioning: Differentiates from clinical skincare brands
- Lean operations: 138 employees for $34.6M revenue = high efficiency
The Real Play: Condition as Identity
Topicals isn't building a skincare brand—it's building a movement around chronic skin conditions as identity, not shame.
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Topicals | Skincare for Flare-Ups
Topicals is transforming the way you feel about skin through effective science backed products for chronic skin conditions and mental health advocacy.
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Reviews (2)
SCAM do not order
SCAM do not order
PRODUCTS DO NOT WORK
PRODUCTS DO NOT WORK Did my purchase a while ago, and I saw literally NO retults. It's ourageous that so many people fall into this.....
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About mytopicals.com
Topicals is transforming the way you feel about skin through effective science backed products for chronic skin conditions and mental health advocacy.
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Technology Stack
mytopicals.com uses 23 technologies across their website including Font Awesome, Adobe Fonts, HSTS, PHP, and more.
Fonts
Font Awesome, Adobe Fonts, Google Fonts
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HSTS
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PHP
Cloud & Hosting
Cloudflare
Email Marketing
Klaviyo
Advertising
DoubleClick Floodlight, Snapchat Pixel, TikTok Pixel, Google Ads +1 more
Traffic & Audience
mytopicals.com receives approximately 317.2K monthly visitors and ranks #149,206 globally. The website has a bounce rate of 55% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 1:24 on the site.
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