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nabjonline.org

15 technologies
VerifiedVisit6.9K/mo$8M11615 Tech
Deep Dive

NABJ: The Unseen Engine of Black Journalism

How a 116-person nonprofit commands a $7.5M revenue stream and 6,900 monthly visits.

In a media landscape dominated by giants, nabjonline.org isn't just a website—it's the digital heartbeat of the National Association of Black Journalists. With a modest footprint of 6,900 monthly visits, this organization leverages a massive reputation to drive a $7.5M revenue engine, proving that influence isn't always measured in raw traffic.

$7.5M
Annual Revenue
116
Employees
6,906
Monthly Visits
45%
Organic Search Traffic

"NABJ isn't chasing viral moments; it's building the infrastructure for the next generation of Black storytellers."

The Community Core

The site's traffic profile is telling. With 43% direct traffic and a global rank hovering around #3M, NABJ operates as a 'known entity' rather than a discovery platform. The audience isn't browsing; they are members, applicants, and partners arriving with intent. This high-intent traffic fuels a robust ecosystem of scholarships, fellowships, and career opportunities.

The Revenue Narrative

Generating $7.5M from a niche audience of 116 employees suggests a high-value membership and sponsorship model. The site isn't optimized for ad revenue; it's optimized for conversion. From the 'NABJ Scholarship' keyword (190 monthly searches) to the 'Nyah Marshall Awards' (200 searches), every click funnels into a structured pipeline of support and recruitment.

Technically, the site is a modern stack utilizing Tailwind CSS, Bootstrap, and jQuery. It’s a functional, no-nonsense build designed for utility over flash. The reliance on Zendesk and reCAPTCHA indicates a heavy volume of member interactions and form submissions—a sign of a thriving, active organization rather than a static brochure.

  • High-Intent Traffic: 43% of visitors type the URL directly, bypassing search engines entirely.
  • Niche Dominance: Ranks for specific, high-value terms like 'NABJ staff' and 'NABJ conference'.
  • Operational Scale: $7.5M revenue with 116 employees indicates efficient, mission-driven operations.
  • Social Proof: A unified social presence across Twitter, LinkedIn, and YouTube reinforces brand authority.
Does not prioritize mass-market SEO or viral content.
Focuses on high-value member services and career pipelines.
Lacks modern visual flair (relies on Bootstrap/jQuery).
Prioritizes functionality and accessibility for a diverse user base.
Does not monetize through display advertising.
Monetizes through partnerships, grants, and membership dues.

The Silent Giant of Journalism

Nabjonline.org is a testament to the power of community over clicks. It's not a media site; it's a movement's infrastructure.

What tech stack does Nabjonline use?

16 detected
Security1
Programming Languages1
Social1
Customer Support1
E-commerce & Payments1
Performance1
Web Standards1
UI Libraries1
JavaScript Libraries3
Tracking & Analytics1
G
Google Static

How much traffic does Nabjonline get?

Traffic & Engagement

6.9K
Monthly Visits
1.7
Pages/Visit
0:27
Avg. Duration
47%
Bounce Rate
Monthly Traffic Trend-28%
9.6K
Oct 2025
Oct
7.5K
Nov 2025
Nov
6.9K
Dec 2025
Dec

Traffic Sources

Search
45%
Direct
43%
Social
5%
Referrals
7%
Email
0%
Paid
1%

Where is Nabjonline's audience located?

🌍98.8%
🌍1.2%

What keywords does Nabjonline rank for?

5 keywords
1nabj1.3K vol
2nabj scholarships190 vol
3nabj staff210 vol
4nyah marshall awards200 vol
5nabj conference180 vol

How is Nabjonline's SEO?

Meta Tags

title52 chars

NABJ – The National Association of Black Journalists

description45 chars

The National Association of Black Journalists

languageEN-US

Who works at Nabjonline?

Loading leads...

What do customers think of Nabjonline?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Nabjonline

What is Nabjonline's Revenue?
Nabjonline generates approximately $8M in annual revenue. With 116 employees, that's $64,655 per employee.
What does Nabjonline do?
The National Association of Black Journalists
How fast is Nabjonline growing?
Nabjonline employee count has changed by -10% year over year.
What technologies does Nabjonline use?
Nabjonline uses 15 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Font Awesome, reCAPTCHA, PHP.
Who are Nabjonline's competitors?
Nabjonline's main competitors include Frederick News-Post, TheBAYNET.com, Herald-Mail Media, Baltimore City Paper, The Baltimore Sun Company. These companies operate in similar markets and compete for the same customer base.

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What are Nabjonline's key pages?

Export nabjonline.org Data

Download the complete tech stack, analytics, leads, and company data for nabjonline.org in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About nabjonline.org

The National Association of Black Journalists

Company Overview

nabjonline.org
Website
news_and_media
Industry
#2,973,633
Global Rank
6.9K
Monthly Visitors
15
Technologies

Contact nabjonline.org

Technology Stack

nabjonline.org uses 15 technologies across their website including Font Awesome, reCAPTCHA, PHP, and more.

Fonts

Font Awesome

Security

reCAPTCHA

Programming Languages

PHP

CMS

WordPress

Social

ShareThis

Customer Support

Zendesk

Traffic & Audience

6.9K
Monthly Visits
47%
Bounce Rate
1.7
Pages/Visit
0:27
Avg. Duration

nabjonline.org receives approximately 6.9K monthly visitors and ranks #2,973,633 globally. The website has a bounce rate of 47% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:27 on the site.

The majority of nabjonline.org's traffic comes from undefined, .

Frequently Asked Questions

What is nabjonline.org?
The National Association of Black Journalists
What technologies does nabjonline.org use?
nabjonline.org uses 15 technologies including Font Awesome, reCAPTCHA, and 9 more. View the full tech stack analysis above.
How do I contact nabjonline.org?
You can contact nabjonline.org through their contact page.
What are nabjonline.org's social media accounts?
nabjonline.org is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is nabjonline.org hiring?
Check nabjonline.org's careers page for current job openings and opportunities.
How popular is nabjonline.org?
nabjonline.org receives approximately 6.9K monthly visitors and ranks #2,973,633 globally. Traffic is declining by 7.9% month-over-month.

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This page provides publicly available information about nabjonline.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit nabjonline.org directly at https://nabjonline.org.