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nansen.ai

20 technologies
VerifiedVisit424.2K/mo$11M12120 Tech13 Leads
Deep Dive

Nansen: The Intelligence Layer for Crypto

How 300M labeled addresses became the ultimate edge for smart money

In the chaos of 20+ blockchains, Nansen built the map. By labeling 300 million addresses, they turned onchain data from noise into actionable intelligence—making the opaque transparent.

424K
Monthly Visitors
300M+
Labeled Addresses
20+
Chains Supported
59%
Direct Traffic

"Nansen doesn't just show you the data—it tells you who the smart money is, where they're moving, and what they're buying."

The Smart Money Mindset

Nansen's core insight was simple: in crypto, wallets tell stories. By labeling addresses as 'Smart Money,' 'Whales,' or 'VCs,' they transformed wallet tracking from a technical chore into competitive intelligence. Their 59% direct traffic proves they've become a daily habit for serious investors—not just another analytics tool.

Growth in the Bear Market

While many crypto platforms flamed out in 2022-2023, Nansen's 424K monthly visits held steady. Their secret? Focusing on institutional-grade insights for teams and investors, not just retail speculation. With 30% organic search traffic, they're building a moat around their brand as the go-to intelligence layer.

The real magic happens in their 1.7M backlinks—proof that analysts, researchers, and traders constantly reference Nansen's data. Yet their 2.4 Trustpilot rating reveals a critical tension: the platform's power comes with complexity. It's built for professionals, not beginners.

  • 300M labeled addresses across 20+ chains creates unmatched data depth
  • Smart Money tracking reveals institutional flows before retail can react
  • Direct traffic dominance (59%) shows product-market fit with serious users
Doesn't cater to casual retail traders
Enterprise-grade intelligence for professional teams
Complex interface requires learning curve
Deep wallet labeling that competitors can't replicate
No free tier for experimentation
Direct relationships with top crypto funds and projects

The Intelligence Layer is Here

Nansen proved that in crypto, data is only valuable when you know who to watch. They're not building an analytics tool—they're building the institutional operating system for onchain markets.

What tech stack does Nansen use?

37 detected
Security1
Performance1
Web Standards1
UI Libraries1
JavaScript Libraries1
Tracking & Analytics17
G
Google Analytics
G
Google Tag Manager
H
Hotjar
L
LinkedIn Insight Tag
P
PostHog
H
Hotjar
G
Google Tag Manager
J
jsDelivr
A
Amazon CloudFront
G
Google APIs
P
PostHog
G
Google DoubleClick
G
Google Analytics
L
LinkedIn Insight Tag
H
Hotjar
L
LinkedIn
A
Analytics Service

How much traffic does Nansen get?

Traffic & Engagement

272.6K
Monthly Visits
-33.0%
5.1
Pages/Visit
9:11
Avg. Duration
48%
Bounce Rate
Monthly Traffic Trend-51%
554.8K
Oct 2025
Oct
407.1K
Nov 2025
Nov
272.6K
Dec 2025
Dec

Rankings

#141,852
Global Rank
#26,645
Indonesia Rank

Backlinks & Authority

1.7M
Backlinks
9.3K
Ref. Domains
41
Authority Score
Low
Penalty Risk
Backlinks Trend+42%
1.2M
Jul 2025
Jul
1.4M
Aug 2025
Aug
1.5M
Sep 2025
Sep
1.6M
Oct 2025
Oct
1.7M
Nov 2025
Nov
1.7M
Dec 2025
Dec

Search Traffic

Organic
25.7K

Top Organic Keywords

#1nansen
2,900 vol89.9%
#3cryptocurrency portfolio tracker
110 vol0.3%
#3crypto portfolio tracker
110 vol0.3%
#4nesan
210 vol0.2%
#11crypto tracker
140 vol0.1%

Where is Nansen's audience located?

🇮🇩Indonesia9.6%
🇺🇸United States8.9%
🇻🇳Vietnam8.0%
🇳🇬Nigeria6.3%
🇺🇦Ukraine5.7%

Device Distribution

Desktop58.4%
Mobile41.6%

What keywords does Nansen rank for?

5 keywords
1nansen16.8K vol$1.62
2nansen ai2.6K vol$3.48
3nansen mcp260 vol
4app nansen350 vol
5thruster smart contract200 vol

How is Nansen's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.prod.website-files.com/60118ca18674407b85935203/65012485fee5e884b38efe9c_image%20(3).png

Meta Tags

title55 chars

Nansen | Onchain Analytics for Crypto Investors & Teams

description158 chars

Nansen is the leading onchain analytics platform trusted by the top crypto teams and investors. Gain insights from 20+ chains and over 300m labeled addresses.

languageEN

H1 Tags

h1Become Smart Money

What is Nansen's revenue?

$11M
Annual Revenue
121
-14%
Employees
$90K
Revenue/Employee
Hong Kong, CHN
Headquarters

Who works at Nansen?

Loading leads...

What do customers think of Nansen?

Nansen

Nansen

2.4
6 reviews
✓ Claimed

Categories

Cryptocurrency Service#undefinedBusiness and IT Consulting Agency#undefinedSoftware Company#undefinedAlternative Financial Service#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
5/14/2024

Contact Information

Address:
21 Collyer Quay
Singapore, SG

Reviews (6)

Filter by rating:
O V
6/4/2024
🇩🇪 Germany1 reviewsOrganicUnverified
Experience date: 6/1/2024
Great product for onchain analytics

I have been using nansen.ai for the last 3 years and it is a very powerful tool for crypto investors. Highly recommended!

TedVerified
10/30/2025
🇫🇷 France16 reviewsOrganicUnverified
Experience date: 10/30/2025
Nansen is a scam

Scammers who charge your bank card.

Savil Gupta
10/19/2025
🇬🇧 United Kingdom4 reviewsOrganicUnverified
Experience date: 10/18/2025
Extremely poor customer service.

Had no idea where to cancel my subscription as they do not make it clear once signed up. I got charged for another month - I email their customer service to cancel and refund this month as I have not used the platform at all. They do not have the courtesy to help their customers. I would stay away. Very very poor customer service. Just looking at money grabbing.

Andrey Lutogin
9/11/2025
🇵🇱 Poland1 reviewsOrganicUnverified
Experience date: 9/11/2025
Absolutely usless

Absolutely disappointing. 1) They are scammers. Cancel the subscription is unreal. I was happy that I used temporary card, and just block it to prevent charging. Only one way. 2) There isn't any reason to pay for that. Everything you can get in free tools. Like Arkham, dune etc. 3) UI was made by a person that doesn't know anything about UI/UX. 4)Their points (nxp) - absolutely useless I didn't receive anything. Resume: garbage

Jamie M
4/4/2025
🇪🇸 Spain16 reviewsOrganicUnverified
Experience date: 4/4/2025
Unauthorized Charges Despite Account Cancellation

I downgraded and cancelled my subscription with Nansen.ai, receiving written confirmation from their support team that no further payments would be attempted. Despite these assurances, they have today unlawfully withdrawn $129 from my account, causing it to become overdrawn and incur daily interest charges. This blatant disregard for customer instructions and financial wellbeing is shocking and entirely unacceptable. I now have to spend unnecessary time and effort fighting to reclaim my own money and correct the financial mess they created. I expect an immediate refund and compensation for this inconvenience. Until resolved, I strongly advise anyone considering their services to be extremely cautious. I will update this review with the outcome.

👍 2

Frequently Asked Questions about Nansen

What is Nansen's Revenue?
Nansen generates approximately $11M in annual revenue. With 121 employees, that's $89,727 per employee.
What does Nansen do?
Nansen is the leading onchain analytics platform trusted by the top crypto teams and investors. Gain insights from 20+ chains and over 300m labeled addresses.
How fast is Nansen growing?
Nansen has declined by 33.0% in the last 6 months according to traffic data. employee count has changed by -14% year over year.
How do people interact with Nansen?
When visiting Nansen, visitors view an average of 5.1 pages per visit, and spend around 9:11 on the site, and the bounce rate is 48.1%.
How do people find Nansen?
246.9K people (91%) visit Nansen directly. 25.7K (9%) find them through organic search.
Who uses Nansen?
Nansen's top market is Indonesia with 26.0K visitors (9.6%). United States is 2nd with 24.3K (8.9%). Vietnam is 3rd with 21.9K (8.0%).
What technologies does Nansen use?
Nansen uses 20 technologies across their website including Security, CMS, CDN. Key technologies include HSTS, Framer, Webflow, jsDelivr.
Who are Nansen's competitors?
Nansen's main competitors include Messari, DUNE. These companies operate in similar markets and compete for the same customer base.
What do customers think of Nansen?
Nansen has a Trustpilot score of 2.4 out of 5 (2 stars) based on 6 customer reviews.

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About nansen.ai

Nansen is the leading onchain analytics platform trusted by the top crypto teams and investors. Gain insights from 20+ chains and over 300m labeled addresses.

Company Overview

nansen.ai
Website
finance
Industry
#85,920
Global Rank
424.2K
Monthly Visitors
20
Technologies
13+
Employees

Technology Stack

nansen.ai uses 20 technologies across their website including HSTS, Framer, Webflow, jsDelivr, and more.

Security

HSTS

CMS

Framer, Webflow

CDN

jsDelivr

Cloud & Hosting

AWS CloudFront, Cloudflare

Advertising

DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads

Analytics & Marketing

RudderStack, PostHog, Hotjar, Google Tag Manager +1 more

Traffic & Audience

424.2K
Monthly Visits
39%
Bounce Rate
5.8
Pages/Visit
4:21
Avg. Duration

nansen.ai receives approximately 424.2K monthly visitors and ranks #85,920 globally. The website has a bounce rate of 39% with visitors viewing an average of 5.8 pages per visit. Users spend an average of 4:21 on the site.

The majority of nansen.ai's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is nansen.ai?
Nansen is the leading onchain analytics platform trusted by the top crypto teams and investors. Gain insights from 20+ chains and over 300m labeled addresses.
How much does nansen.ai cost?
You can view nansen.ai's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does nansen.ai use?
nansen.ai uses 20 technologies including HSTS, Framer, Webflow, and 14 more. View the full tech stack analysis above.
How do I contact nansen.ai?
You can contact nansen.ai via email at [email protected].
What are nansen.ai's social media accounts?
nansen.ai is active on twitter, youtube, linkedin. You can find links to all their social media profiles in the social section above.
Is nansen.ai hiring?
Check nansen.ai's careers page for current job openings and opportunities. The company has 13+ known employees.
How popular is nansen.ai?
nansen.ai receives approximately 424.2K monthly visitors and ranks #85,920 globally. Traffic is declining by 25.6% month-over-month.

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This page provides publicly available information about nansen.ai. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit nansen.ai directly at https://nansen.ai.