9:41
messari.io
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messari.io

20 technologies
VerifiedGrowingVisit555.8K/mo$23M16220 Tech25 Leads
Deep Dive

Messari: The Bloomberg of Crypto

How a 162-person team built crypto's most trusted data and research platform

While crypto media chases hype, Messari built a $22.6M revenue engine on cold, hard data. They're not just reporting on crypto—they're defining the standard for how institutions and serious investors analyze it.

$22.6M
annual revenue
555K
monthly visits
58%
direct traffic (loyalty)
521K
backlinks (authority)

"They don't chase trends—they institutionalize them."

The Institutional Playbook

Messari's 58% direct traffic is the holy grail—more than half their visitors bypass Google entirely. This isn't accidental; it's the result of building products so essential that fund managers, analysts, and researchers make them a daily habit. Their 521K backlinks prove they've become the primary source others cite when crypto needs explaining.

The Data Moat

While competitors chase social media virality, Messari's organic search traffic sits at just 33%—a deliberate strategy. They're not competing for meme coin keywords. Instead, they own the high-intent queries: 'Messari' (9.5K monthly searches) and 'Messari crypto' (980 searches). This is brand dominance, not SEO gaming.

The platform's tech stack reveals their priorities. With Tailwind CSS, Ant Design, and Material UI, they've built a complex dashboard that feels cohesive despite multiple design systems. The PWA implementation suggests they're targeting mobile-first institutional users who need real-time data access. But the real story is in their product mix: research reports, AI news summaries, live prices, token unlocks, and fundraising data—each solving a specific pain point for a different stakeholder in the crypto ecosystem.

  • Token unlocks data: Critical for managing supply inflation risk
  • Fundraising data: Essential for tracking VC flows and early-stage opportunities
  • AI news summaries: Filters signal from noise in 24/7 crypto news
  • Live prices: Real-time data with institutional-grade accuracy
Don't create viral social content
Build comprehensive data infrastructure
Don't chase every new narrative
Focus on institutional-grade research
Don't rely on paid traffic
Cultivate direct, loyal user relationships

The Unsexy Truth About Crypto Success

Messari proves that in a market built on speculation, the most valuable company is the one selling the tools to cut through the noise. They're not betting on crypto—they're betting on crypto needing better data.

What tech stack does Messari use?

30 detected
Security1
Error Tracking1
Cloud & Hosting2
Marketing Automation1
Build Tools1
CSS Frameworks1
Frontend Frameworks1
Tracking & Analytics10
G
Google Analytics
G
Google Tag Manager
H
Heap
S
Sentry
A
Analytics Service
G
Google Tag Manager
G
Google AdSense
A
Amazon CloudFront
H
HubSpot
G
Google Analytics

How much traffic does Messari get?

Traffic & Engagement

239.1K
Monthly Visits
+3.9%
2.0
Pages/Visit
5:49
Avg. Duration
71%
Bounce Rate
Monthly Traffic Trend-19%
296.6K
Oct 2025
Oct
230.2K
Nov 2025
Nov
239.1K
Dec 2025
Dec

Rankings

#157,784
Global Rank
#73,429
United States Rank
Finance
Category

Backlinks & Authority

521.7K
Backlinks
15.4K
Ref. Domains
41
Authority Score
Low
Penalty Risk
Backlinks Trend-1%
524.6K
Jul 2025
Jul
445.3K
Aug 2025
Aug
423.8K
Sep 2025
Sep
474.3K
Oct 2025
Oct
515.9K
Nov 2025
Nov
521.7K
Dec 2025
Dec

Search Traffic

Organic
56.3K

Top Organic Keywords

#1messari
2,900 vol12.2%
#1fintechzoom.com top stock gainers today
3,600 vol2.5%
#1messari crypto
390 vol1.6%
#1messario
320 vol1.3%
#2yapyo
1,900 vol1.3%

Where is Messari's audience located?

🇺🇸United States43.2%
🇮🇳India6.9%
🇯🇵Japan5.3%
🇮🇩Indonesia3.9%
🇫🇷France3.5%

Device Distribution

Desktop52.4%
Mobile47.6%

What keywords does Messari rank for?

5 keywords
1messari9.5K vol$3.36
2massari bitcoin1.3K vol
3messari crypto980 vol$4.23
4kalshi vs polymarket15.1K vol
5opinion prediction market5.3K vol

How is Messari's SEO?

Open Graph Image

OG Image preview
og:image

https://messari.io/opengraph-image.png?6c17ed1177563ab5

Meta Tags

title93 chars

Crypto Research, Reports, AI News, Live Prices, Token Unlocks, and Fundraising Data | Messari

description173 chars

Access Messari's trusted crypto research, reports, AI news summaries, real-time price, token unlocks, and fundraising data to navigate the cryptocurrency space insightfully.

languageEN

H1 Tags

h1Privacy Settings

Schema Types

Organization

Who works at Messari?

Loading leads...

What do customers think of Messari?

Messari

Messari

2.5
5 reviews

Categories

Cryptocurrency Service#undefinedFinancial Consultant#undefinedInvestment Service#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (5)

Filter by rating:
Florian W.
5/3/2022
🇩🇪 Germany15 reviewsOrganicUnverified
Place where you could find crypto data…

Place where you could find crypto data you want. Though it isn't always accurate, I'd recommend rechecking it on other sources too.

Amina El Mehdi
3/13/2021
🇲🇦 Ma25 reviewsOrganicUnverified
Almost perfect place for crypto data

Almost perfect place for crypto data. Every time when i must to find some data about crypto i`m using them. Congrats boys.

Mo Best
8/23/2020
🇳🇱 Netherlands99 reviewsOrganic
Very good and free source for data and…

Very good and free source for data and market intelligence for crypto investors and professionals.

Arlen Camarasa
1/13/2026
🇪🇸 Spain169 reviewsOrganicUnverified
Experience date: 11/7/2025
A crypto platform I trusted abruptly…

A crypto platform I trusted abruptly shut down communication, costing me £45,000. I felt completely lost until ᑕᖇYᑭTO TᖇᗩᑕKIᑎGE᙭ᑭEᖇTᔕ explained what had happened and helped me recover the funds.

Matthew Taylor
1/4/2023
🇬🇧 United Kingdom3 reviewsOrganicUnverified
Experience date: 12/12/2022
They charged me the annual fee when I…

They charged me the annual fee when I had cancelled over a year ago. I got the refund but to know they still keep your card details on file when you've cancelled (and when no card details are visible on your account) is terrible business practice.

Frequently Asked Questions about Messari

What is Messari's Revenue?
Messari generates approximately $23M in annual revenue. With 162 employees, that's $139,750 per employee. The company has raised $26M in total funding.
What does Messari do?
Access Messari's trusted crypto research, reports, AI news summaries, real-time price, token unlocks, and fundraising data to navigate the cryptocurrency space insightfully.
How fast is Messari growing?
Messari has grown by 3.9% in the last 6 months according to traffic data. employee count has changed by -7% year over year.
How do people interact with Messari?
When visiting Messari, visitors view an average of 2.0 pages per visit, and spend around 5:49 on the site, and the bounce rate is 71.0%.
How do people find Messari?
182.8K people (76%) visit Messari directly. 56.3K (24%) find them through organic search.
Who uses Messari?
Messari's top market is United States with 103.3K visitors (43.2%). India is 2nd with 16.4K (6.9%). Japan is 3rd with 12.8K (5.3%).
What technologies does Messari use?
Messari uses 20 technologies across their website including Security, Error Tracking, Cloud & Hosting. Key technologies include HSTS, Sentry, AWS CloudFront, Vercel.
Who are Messari's competitors?
Messari's main competitors include CoinMarketCap, Nansen, Delphi Digital, TradingView, Santiment. These companies operate in similar markets and compete for the same customer base.
What do customers think of Messari?
Messari has a Trustpilot score of 2.5 out of 5 (2 stars) based on 5 customer reviews.

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What are Messari's key pages?

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About messari.io

Access Messari's trusted crypto research, reports, AI news summaries, real-time price, token unlocks, and fundraising data to navigate the cryptocurrency space insightfully.

Company Overview

messari.io
Website
finance
Industry
#102,646
Global Rank
555.8K
Monthly Visitors
20
Technologies
25+
Employees

Contact messari.io

Technology Stack

messari.io uses 20 technologies across their website including HSTS, Sentry, AWS CloudFront, Vercel, and more.

Security

HSTS

Error Tracking

Sentry

Cloud & Hosting

AWS CloudFront, Vercel

Marketing Automation

HubSpot

Analytics & Marketing

Snitcher, Heap, Google Tag Manager, Google Analytics

Performance

Lazy Loading, Priority Hints

Traffic & Audience

555.8K
Monthly Visits
53%
Bounce Rate
2.4
Pages/Visit
3:09
Avg. Duration

messari.io receives approximately 555.8K monthly visitors and ranks #102,646 globally. The website has a bounce rate of 53% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 3:09 on the site.

The majority of messari.io's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is messari.io?
Access Messari's trusted crypto research, reports, AI news summaries, real-time price, token unlocks, and fundraising data to navigate the cryptocurrency space insightfully.
How much does messari.io cost?
You can view messari.io's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does messari.io use?
messari.io uses 20 technologies including HSTS, Sentry, and 14 more. View the full tech stack analysis above.
What are messari.io's social media accounts?
messari.io is active on github, twitter, youtube, linkedin. You can find links to all their social media profiles in the social section above.
Is messari.io hiring?
Check messari.io's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is messari.io?
messari.io receives approximately 555.8K monthly visitors and ranks #102,646 globally. Traffic is growing by 6.3% month-over-month.

Related Searches

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This page provides publicly available information about messari.io. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit messari.io directly at https://messari.io.