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The $100M Belgian Print Giant Hiding in Plain Sight
A deep dive into Rakket's Big Bang Branding empire and the nathing.be paradox
nathing.be isn't a startup—it's a $104.7M revenue beast operating under a confusing domain. The real story is Rakket, a Belgian branding powerhouse with 748 employees that somehow claims 'monthly visits: 0' while dominating the print and webdesign universe.
"When your domain is 'nathing.be' but you're actually a $100M+ branding empire, you're either a genius at SEO obfuscation or you've completely lost the plot."
The Domain Identity Crisis
Rakket operates under the nathing.be domain while calling itself 'Rakket I Big Bang Branding' on the homepage. This isn't a mistake—it's a strategic branding decision that screams 'we're so big we don't need a clear identity.' The company positions itself as a universe-spanning partner for print, branding, and webdesign, yet their primary digital real estate is a Belgian domain that literally translates to 'nothing.'
The Traffic Paradox
The data claims 'monthly visits: 0' for nathing.be, which is statistically impossible for a company of this size. This suggests either: 1) The domain is a redirect or landing page, 2) Traffic attribution is severely broken, or 3) Rakket operates entirely through offline channels and B2B relationships. For a $104.7M revenue business with 748 employees, this traffic data indicates either a massive data gap or a fundamentally different customer acquisition model than typical digital-first agencies.
The tech stack tells its own story: jQuery, Tailwind CSS, Bootstrap, Vite, Google Analytics, Font Awesome, DaisyUI, Typeform, CookieYes, Google Maps. This is a hybrid of modern and legacy tools—Vite and Tailwind suggest recent development, while jQuery and Bootstrap indicate older codebases still in production. It's the digital equivalent of a company that's grown too fast to clean up its technical debt.
- 748 employees generating $104.7M = ~$140K revenue per employee (industry average for agencies is $100-150K)
- Dual identity: nathing.be domain vs Rakket branding creates confusion
- Zero claimed traffic despite being a major player in Belgian print/web design
- Social presence split between Facebook (nathingdrukwerk) and Instagram (rakket_bigbangbranding)
The Unicorns Don't Always Have Pretty Websites
nathing.be proves that in the enterprise world, revenue and scale can exist independently of digital polish. For investors and founders, this is either a cautionary tale about technical debt or a masterclass in B2B dominance through channels that don't show up in SimilarWeb.
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Rakket I Big Bang Branding
in het universum van print, branding en webdesign is Rakket jouw partner om jouw bedrijf/zaak of reclame op te laten vallen en all over the universe the verspreiden.
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About nathing.be
in het universum van print, branding en webdesign is Rakket jouw partner om jouw bedrijf/zaak of reclame op te laten vallen en all over the universe the verspreiden.
Company Overview
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Technology Stack
nathing.be uses 11 technologies across their website including Google Maps, Font Awesome, Varnish, and more.
Maps
Google Maps
Fonts
Font Awesome
Caching
Varnish
Privacy & Consent
CookieYes
Forms
Typeform
Analytics & Marketing
Google Analytics
Traffic & Audience
nathing.be receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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