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The Nebia Paradox: A $2M Brand in Stealth Mode
How a water-saving shower startup pivoted into a Brondell sub-brand with zero traffic and a 2.9-star rating.
Nebia.com isn't a brand—it’s a ghost. Once a Kickstarter darling promising to revolutionize showers, it’s now a single product page on Brondell’s site, selling a $29 shower arm to a crowd of zero.
"Nebia isn't selling a product; it's selling the memory of an idea that never scaled."
The Ghost Audience
With zero monthly visits and no organic keywords, Nebia.com exists in a vacuum. The traffic data is so nonexistent it’s not even ranked globally. This isn't a slow burn; it's a dormant brand. The social profiles (@brondell) point to a parent company that has fully absorbed the Nebia identity, leaving the standalone domain as a relic of a past fundraising era.
The Acquisition Autopsy
The narrative here is one of absorption, not growth. Nebia was acquired by Brondell to bolster its commercial and residential water-saving portfolio. However, the integration seems to have stripped the brand of its voice. The 'Nebia Fixed Shower Arm' is a functional SKU, not a flagship product. It’s a technical footnote in Brondell’s catalog, evidenced by the fact that the 'About' page and support tickets route directly to Brondell’s infrastructure.
The tech stack tells a story of legacy maintenance rather than innovation. While they use modern frameworks like Tailwind CSS and Bootstrap, the presence of jQuery and older libraries suggests a site frozen in time. They are tracking analytics via Google Analytics and Clarity, but with zero traffic, those dashboards are likely dark. It’s a fully instrumented ship sitting in dry dock.
- Revenue Reality: $2M revenue with 13 employees suggests high efficiency per head, but likely driven by legacy contracts or B2B sales rather than direct-to-consumer web traffic.
- The Trustpilot Problem: A 2.9/5 rating from only 2 reviews indicates either a lack of customer engagement or a history of poor sentiment that was never addressed.
- The 'Nebia Quattro' Dependency: The product description explicitly ties the shower arm to the 'Nebia by Moen Quattro,' suggesting the hardware is an accessory to a product line that may no longer be the primary focus.
The Zombie Asset
Nebia.com is a portfolio asset kept alive for IP and SEO domain authority, not for consumer engagement. For investors, it’s a case study in post-acquisition brand dormancy.
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https://cdn11.bigcommerce.com/s-mpfo2gcqca/products/699/images/3704/nebia-fixed-shower-arm-matte-black__70921.1738792951.386.513.jpg?c=1
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Nebia Fixed Shower Arm | Brondell
This 8” inch shower arm is available in 5 stunning finishes to match your Nebia by Moen Quattro or other standard shower heads. Includes shower arm and flange. Product Specs: Connection Size: 1/2" Connection Type: IPS
Nebia Fixed Shower Arm
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Nebia
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Reviews (2)
This company is unable...
I ordered in december 2021 some products of them. They are not able to execute the order.They are not able to tell me what is going on. They are not able to issue a refund of the prepaid money. Nine months of waiting ....while the ordered products are still available in their online shop.
Really poor kickstarter experience
Really poor kickstarter experience, the dates have been moved several times and after all I haven't yet received the pledge. While their last promise was the shipping at the beginning of January, we are at the beginning of February and there are no changes.
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About nebia.com
This 8” inch shower arm is available in 5 stunning finishes to match your Nebia by Moen Quattro or other standard shower heads. Includes shower arm and flange. Product Specs: Connection Size: 1/2" Connection Type: IPS
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nebia.com uses 29 technologies across their website including Vimeo, Font Awesome, Google Fonts, reCAPTCHA, and more.
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Vimeo
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Font Awesome, Google Fonts
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PHP
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WordPress
Traffic & Audience
nebia.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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