In a world obsessed with user growth, Netki is building the invisible infrastructure that makes digital finance possible. With just 11 employees and a laser focus on automated identity verification, they're tackling one of the most complex problems in fintech: proving who you are, instantly and globally.

"They're not building another crypto exchange or payment app—they're building the trust layer that powers them all."

What makes Netki unique is their timing. They entered the identity verification space when crypto was the Wild West, and now as regulations tighten globally, their Travel Rule compliance solutions become essential infrastructure. They're not chasing hype—they're solving the inevitable compliance headache that every digital finance company will face.

• Ultra-lean team (11 people) with $300K revenue suggests high-margin, enterprise-focused model
• Heavy reliance on direct traffic indicates strong word-of-mouth and referral networks
• Founder-led brand building through Justin Newton's industry presence
• AWS CloudFront + modern tech stack suggests scalable, cloud-native architecture