netrio.com
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Netrio: The SMB MSP Playing the Long Game
Why a 181-person, $64.7M revenue MSP is quietly dominating local markets
Netrio isn't chasing unicorn valuations or viral buzz—they're building a $64.7M empire one small business at a time. In a market flooded with flashy tech startups, this Minnesota-based MSP is proving that boring, reliable infrastructure support is still a billion-dollar opportunity.
"When 44% of your traffic comes directly, you're not building a brand—you're building a utility."
The SMB Whisperer
Netrio's secret weapon isn't cutting-edge AI—it's proximity. With 79.9% of traffic from undefined (likely US Midwest) and heavy focus on 'netrio minnesota' searches, they've mastered the art of being the local hero. Their 181 employees aren't writing code for the next big SaaS platform; they're answering phones when a dentist's server crashes at 2 PM on a Friday. That's the unsexy, high-margin business model that VCs ignore but local economies depend on.
The SEO Paradox
Here's the counterintuitive part: Netrio ranks for 'how ai and automation are redefining managed it services' (120 monthly searches) despite being a traditional MSP. This isn't accidental—it's strategic positioning. They're not just fixing computers; they're educating the market on where MSP services are headed. Meanwhile, their top keyword is literally their brand name (490 monthly searches), proving they've built enough recognition that people search for them directly rather than 'IT support near me.'
The tech stack reveals a pragmatic approach: jQuery and Bootstrap (not React/Vue), Zendesk for support, Google Analytics for measurement. They're not reinventing the wheel—they're keeping the lights on for businesses that can't afford downtime. Their leadership team is traditional too: President, CTO, CFO, VPs of Sales and Solutions Engineering. This isn't a founder-led disruption story; it's a professionally-run organization scaling methodically.
- 44% direct traffic indicates strong brand recall and repeat customers
- Heavy Midwest presence with 79.9% traffic concentration
- Balanced traffic sources (34% organic, 44% direct) suggest healthy acquisition
- Ranking for educational keywords shows thought leadership positioning
- Traditional tech stack reflects pragmatic, not trendy, approach
The Unsexy Billion-Dollar Playbook
Netrio proves that in enterprise software, boring is often better than brilliant
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Managed Services Provider Providing Remote & Onsite Services
Looking for a Managed Services Provider? Netrio supports a variety of technology assets and services for small to medium sized organizations.
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About netrio.com
Looking for a Managed Services Provider? Netrio supports a variety of technology assets and services for small to medium sized organizations.
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Technology Stack
netrio.com uses 18 technologies across their website including Font Awesome, reCAPTCHA, PHP, and more.
Fonts
Font Awesome
Security
reCAPTCHA
Programming Languages
PHP
CMS
Framer, WordPress
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Traffic & Audience
netrio.com receives approximately 13.7K monthly visitors and ranks #1,734,536 globally. The website has a bounce rate of 44% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:30 on the site.
The majority of netrio.com's traffic comes from undefined, undefined, .
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