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newegg.com

14 technologies
VerifiedVisit16.3M/mo$671M2.1K14 Tech
Deep Dive

Newegg: The PC Builder's Paradise

How a 20-year-old tech retailer dominates the DIY hardware market with 16M monthly visitors

Newegg isn't just another electronics retailer—it's the digital backbone for PC builders, gamers, and IT professionals worldwide. With 16.3 million monthly visitors, this platform has evolved from a simple online store into a critical infrastructure for the DIY tech ecosystem.

16.3M
monthly visits
#2,766
global rank
57%
direct traffic
16.6M
backlinks

"Newegg doesn't just sell PC parts—it sells the dream of building your own machine, one component at a time."

The Power User's Playground

While Amazon dominates general e-commerce, Newegg owns the specialized hardware market. Their 57% direct traffic rate—nearly double their organic search—is a testament to brand loyalty. When your motherboard fails or you're chasing the latest GPU release, you don't search "electronics store"—you type newegg.com directly. This isn't accidental; it's the result of 20+ years of cultivating a community that trusts them with complex builds and competitive pricing.

The Keyword Goldmine

Their top search terms reveal a fascinating pattern: "PSU calculator" (71K monthly searches) and GPU models like "5070ti" (285K) dominate. This isn't transactional retail—it's technical utility. Newegg isn't just a store; it's a destination for builders who need tools to plan their systems. The company has effectively weaponized technical content to drive commerce, turning utility into revenue.

The company's 2,068 employees and $671M revenue tell a story of focused efficiency. Unlike Amazon's sprawling empire, Newegg's 3.3-star Trustpilot rating reveals the trade-off: they prioritize technical selection and competitive pricing over premium customer service. For their core audience—builders who know exactly what they want—this is a feature, not a bug.

  • Dominates the DIY PC market with specialized tools like PSU calculators
  • 57% direct traffic indicates exceptional brand loyalty in a price-sensitive industry
  • Social presence spans TikTok to YouTube—meeting builders where they learn
  • Trustpilot rating shows they prioritize selection over service—a calculated trade-off
Doesn't chase mass-market consumer electronics
Owns the technical DIY niche completely
Avoids premium customer service positioning
Builds tools that drive commerce (PSU calculators)
Stays away from generalist retail strategies
Cultivates direct traffic through community trust

Newegg Wins by Not Competing with Amazon

They own the technical DIY market through specialization, not scale

What tech stack does Newegg use?

18 detected
Security1
Privacy & Consent1
Customer Support1
Analytics & Marketing2
Performance1
Build Tools1
UI Libraries1
JavaScript Libraries2
Frontend Frameworks1
Tracking & Analytics4
G
Google Analytics
G
Google Tag Manager
M
Microsoft Clarity
G
Google Tag Manager

How much traffic does Newegg get?

Traffic & Engagement

22.9M
Monthly Visits
-6.0%
4.8
Pages/Visit
9:22
Avg. Duration
48%
Bounce Rate
Monthly Traffic Trend+39%
16.5M
Oct 2025
Oct
24.4M
Nov 2025
Nov
22.9M
Dec 2025
Dec

Rankings

#2,212
Global Rank
#582
United States Rank
Retail
Category

Backlinks & Authority

16.7M
Backlinks
73.2K
Ref. Domains
70
Authority Score
Low
Penalty Risk
Backlinks Trend-2%
17.0M
Jul 2025
Jul
17.2M
Aug 2025
Aug
17.3M
Sep 2025
Sep
17.4M
Oct 2025
Oct
17.2M
Nov 2025
Nov
16.7M
Dec 2025
Dec

Search Traffic

Organic
2.5M
Paid
64.9K

Top Organic Keywords

#1newegg
673,000 vol25.2%
#1new egg
135,000 vol5.0%
#1newegg promo code
18,100 vol0.7%
#1newegg discount code
12,100 vol0.4%
#24090
60,500 vol0.4%

Where is Newegg's audience located?

🇺🇸United States83.7%
🇨🇦Canada1.4%
🇮🇳India1.0%
🇲🇽Mexico0.9%
🇬🇧United Kingdom0.8%

Device Distribution

Desktop47.7%
Mobile52.3%

What keywords does Newegg rank for?

5 keywords
1newegg1.2M vol$0.31
2new egg117.5K vol$0.32
3psu calculator71.2K vol$0.18
45070ti285.4K vol$0.34
55700x3d180.9K vol$0.38

How is Newegg's SEO?

Meta Tags

title56 chars

Electronics Store: Tech, PC Parts, AI PC & More | Newegg

description151 chars

Shop Newegg today for all of your gaming, PC & technology needs. Don’t miss today’s best electronics deals with fast shipping & great customer service!

languageEN-US

H1 Tags

h1Today's best deals

Who works at Newegg?

Loading leads...

What do customers think of Newegg?

Newegg

Newegg

3.3
2,327 reviews
✓ Claimed

Categories

Computer Store#undefinedComputer Accessories Store#undefined

Activity & Engagement

Reply Rate
35.48387096774194%
Avg. Reply Time
35.0 days
Claimed Date
5/9/2014

Contact Information

Address:
US

Reviews (20)

Filter by rating:
CuspSpotting
1/19/2026
🇺🇸 United States4 reviewsOrganicUnverified
Experience date: 11/28/2025
Great Black Friday Deals

Great Black Friday Deals. Shipping was slower than expected, but the price savings made it worth it. Computer parts ordered worked as expected.

Writer guy SW
12/19/2025
🇺🇸 United States3 reviewsOrganicUnverified
Experience date: 2/3/2025
Solid reputable company for computer…

Solid reputable company for computer parts & cables. I've built a few computers using primarily NEgg stuff and I love the reviews from their adept userbase.

Company Response1/3/2026

Thank you for the review and for the continued support!

Robert Carr
12/16/2025
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 12/16/2025
Sometimes good prices but sometimes fake prices…

Sometimes good prices and sometimes could delivery time. Prices are not as good as they used to be and The comparison prices are often not real. Delivery has also become slower. So-called door buster prices border on fraud. Items are sometimes sold out before the sale begins and if not sell out within the first 30 seconds. They're what my mom used to call like "come on." I used to really like this site. Today, not so much.

Company Response12/17/2025

Hi Robert, thank you so much for taking the time to share this. We’re genuinely sorry to hear how frustrating these experiences have been. We understand how disappointing it is when pricing comparisons don’t meet expectations, delivery takes longer than anticipated, or highly limited promotions sell out almost immediately. Doorbuster deals are limited-quantity offers and can move very quickly, but we recognize how that can feel discouraging when you’re ready to purchase and miss out. Your feedback around transparency and availability is important, and it’s something we continue to review and improve. We appreciate you being candid with us and hope that we’ll have the chance to earn back your trust with a better experience in the future.

Lori Leung
12/6/2025
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 12/17/2024
DO not get a refurbished computer from…

DO not get a refurbished computer from this COMPANY!! I have never had a computer where 90% of the keyboards do not work of course conveniently OUT of the warranty period. I had my lenovo which I bought new on amazon work for 10 yrs and it's still going and the only reason I'm replacing is because it is super slow now. But yeah get a laptop and watch the keyboard not work. RIDICULOUS!

Company Response12/12/2025

Hey Lori, we’re really sorry to hear about your experience and understand how frustrating it is when a device fails. We appreciate you sharing your feedback regarding your refurbished computer purchased in August 2021. Refurbished items are restored and tested to meet functional standards, but they do come with a limited warranty period, which helps cover issues that arise shortly after purchase. Once that warranty has passed, support is typically handled by the manufacturer or an authorized repair provider. We know this isn’t the outcome you were hoping for, and we truly regret the disappointment this caused. Your feedback is important to us, and we’ll make sure it’s shared with the appropriate teams to help improve how refurbished products and expectations are communicated going forward.

Sinjinn
1/8/2026
🇦🇺 Australia1 reviewsOrganicUnverified
Experience date: 1/8/2026
New Egg offloading sales and shipping to poorly rated 3rd parties for international sales

New Egg selling a product that is sold by the manufacturer and shipped by New Egg when buying/shipping in the US, but when trying to buy a product and ship it to a familar member overseas you lose that option and are instead offloaded to a 3rd party seller, the one for the specific product I was looking to purchase was significantly worse rated than had I been able to purchase via the manufacturer and have it shipped by new egg. Contacting new egg customer service to see if having it bought/shipped that way I was treated dismissively by the agent who made no attempt to offer any kind of solution. Edit Response to New Egg: The item your 3rd party seller was trying to sell me wasn't even the item I had selected from Super Flower seller/New Egg shipper. There was no indication that the item was changed or notice like "That item isn't for sale by this seller" or anything, it simply tried to change the item - which is similar enough in name that I'm sure there's people that wouldn't notice. Given that the seller is a global seller and new egg is a global shipper, it's even more bothersome how little help the agent even attempted to offer.

Company Response1/9/2026

Hi Sinjinn, thank you for sharing this, and we’re sorry for the frustration and for how that interaction felt. We’re currently reviewing the conversation you had with our support agent to ensure it’s addressed appropriately. For international purchases, availability is determined by whether the manufacturer or seller chooses to list and ship items on that specific regional Newegg platform. In this case, the Super Flower PSU is sold and shipped by Super Flower in the U.S., but availability in Australia depends on seller participation there. At the moment, Beach Audio is the seller offering this item on our Australia site. We understand concerns about third-party sellers, and for reassurance, Beach Audio is one of our long-standing and trusted resellers on our platform. Here's the link to their store profile on our Australia portal: https://www.newegg.com/global/au-en/Seller-Store/BeachAudio. You’re also welcome to message Super Flower directly through Newegg.com (https://www.newegg.com/Seller-Store/Super-Flower) to share your feedback about regional availability. We truly appreciate you taking the time to raise this and hope we can earn back your confidence.

Frequently Asked Questions about Newegg

What is Newegg's Revenue?
Newegg generates approximately $671M in annual revenue. With 2,068 employees, that's $324,610 per employee. The company has raised $20M in total funding.
What does Newegg do?
Shop Newegg today for all of your gaming, PC & technology needs. Don’t miss today’s best electronics deals with fast shipping & great customer service!
How fast is Newegg growing?
Newegg has declined by 6.0% in the last 6 months according to traffic data. employee count has changed by -1% year over year.
How do people interact with Newegg?
When visiting Newegg, visitors view an average of 4.8 pages per visit, and spend around 9:22 on the site, and the bounce rate is 48.4%.
How do people find Newegg?
20.3M people (89%) visit Newegg directly. 2.5M (11%) find them through organic search. 64.9K (0%) come through paid advertising.
Who uses Newegg?
Newegg's top market is United States with 19.2M visitors (83.7%). Canada is 2nd with 312.0K (1.4%). India is 3rd with 233.7K (1.0%).
What technologies does Newegg use?
Newegg uses 14 technologies across their website including Fonts, Security, Privacy & Consent. Key technologies include Font Awesome, HSTS, Osano.
Who are Newegg's competitors?
Newegg's main competitors include Amazon, Best Buy, Adorama, Micro Center, eBay. These companies operate in similar markets and compete for the same customer base.
What do customers think of Newegg?
Newegg has a Trustpilot score of 3.3 out of 5 (3 stars) based on 2,327 customer reviews.

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About newegg.com

Shop Newegg today for all of your gaming, PC & technology needs. Don’t miss today’s best electronics deals with fast shipping & great customer service!

Company Overview

newegg.com
Website
computers_electronics_and_technology
Industry
#2,766
Global Rank
16.3M
Monthly Visitors
14
Technologies

newegg.com Key Pages

Technology Stack

newegg.com uses 14 technologies across their website including Font Awesome, HSTS, Osano, and more.

Fonts

Font Awesome

Security

HSTS

Privacy & Consent

Osano

Customer Support

Zendesk

Analytics & Marketing

Clarity, Google Tag Manager

Performance

Priority Hints

Traffic & Audience

16.3M
Monthly Visits
40%
Bounce Rate
4.9
Pages/Visit
4:04
Avg. Duration

newegg.com receives approximately 16.3M monthly visitors and ranks #2,766 globally. The website has a bounce rate of 40% with visitors viewing an average of 4.9 pages per visit. Users spend an average of 4:04 on the site.

The majority of newegg.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is newegg.com?
Shop Newegg today for all of your gaming, PC & technology needs. Don’t miss today’s best electronics deals with fast shipping & great customer service!
What technologies does newegg.com use?
newegg.com uses 14 technologies including Font Awesome, HSTS, and 8 more. View the full tech stack analysis above.
How do I contact newegg.com?
You can contact newegg.com via email at [email protected].
What are newegg.com's social media accounts?
newegg.com is active on tiktok, twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is newegg.com hiring?
Check newegg.com's careers page for current job openings and opportunities.
How popular is newegg.com?
newegg.com receives approximately 16.3M monthly visitors and ranks #2,766 globally. Traffic is declining by 7.6% month-over-month.

Related Searches

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This page provides publicly available information about newegg.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit newegg.com directly at https://newegg.com.