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Newegg: The PC Builder's Paradise
How a 20-year-old tech retailer dominates the DIY hardware market with 16M monthly visitors
Newegg isn't just another electronics retailer—it's the digital backbone for PC builders, gamers, and IT professionals worldwide. With 16.3 million monthly visitors, this platform has evolved from a simple online store into a critical infrastructure for the DIY tech ecosystem.
"Newegg doesn't just sell PC parts—it sells the dream of building your own machine, one component at a time."
The Power User's Playground
While Amazon dominates general e-commerce, Newegg owns the specialized hardware market. Their 57% direct traffic rate—nearly double their organic search—is a testament to brand loyalty. When your motherboard fails or you're chasing the latest GPU release, you don't search "electronics store"—you type newegg.com directly. This isn't accidental; it's the result of 20+ years of cultivating a community that trusts them with complex builds and competitive pricing.
The Keyword Goldmine
Their top search terms reveal a fascinating pattern: "PSU calculator" (71K monthly searches) and GPU models like "5070ti" (285K) dominate. This isn't transactional retail—it's technical utility. Newegg isn't just a store; it's a destination for builders who need tools to plan their systems. The company has effectively weaponized technical content to drive commerce, turning utility into revenue.
The company's 2,068 employees and $671M revenue tell a story of focused efficiency. Unlike Amazon's sprawling empire, Newegg's 3.3-star Trustpilot rating reveals the trade-off: they prioritize technical selection and competitive pricing over premium customer service. For their core audience—builders who know exactly what they want—this is a feature, not a bug.
- Dominates the DIY PC market with specialized tools like PSU calculators
- 57% direct traffic indicates exceptional brand loyalty in a price-sensitive industry
- Social presence spans TikTok to YouTube—meeting builders where they learn
- Trustpilot rating shows they prioritize selection over service—a calculated trade-off
Newegg Wins by Not Competing with Amazon
They own the technical DIY market through specialization, not scale
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Electronics Store: Tech, PC Parts, AI PC & More | Newegg
Shop Newegg today for all of your gaming, PC & technology needs. Don’t miss today’s best electronics deals with fast shipping & great customer service!
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Newegg
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Reviews (20)
Great Black Friday Deals
Great Black Friday Deals. Shipping was slower than expected, but the price savings made it worth it. Computer parts ordered worked as expected.
Solid reputable company for computer…
Solid reputable company for computer parts & cables. I've built a few computers using primarily NEgg stuff and I love the reviews from their adept userbase.
Thank you for the review and for the continued support!
Sometimes good prices but sometimes fake prices…
Sometimes good prices and sometimes could delivery time. Prices are not as good as they used to be and The comparison prices are often not real. Delivery has also become slower. So-called door buster prices border on fraud. Items are sometimes sold out before the sale begins and if not sell out within the first 30 seconds. They're what my mom used to call like "come on." I used to really like this site. Today, not so much.
Hi Robert, thank you so much for taking the time to share this. We’re genuinely sorry to hear how frustrating these experiences have been. We understand how disappointing it is when pricing comparisons don’t meet expectations, delivery takes longer than anticipated, or highly limited promotions sell out almost immediately. Doorbuster deals are limited-quantity offers and can move very quickly, but we recognize how that can feel discouraging when you’re ready to purchase and miss out. Your feedback around transparency and availability is important, and it’s something we continue to review and improve. We appreciate you being candid with us and hope that we’ll have the chance to earn back your trust with a better experience in the future.
DO not get a refurbished computer from…
DO not get a refurbished computer from this COMPANY!! I have never had a computer where 90% of the keyboards do not work of course conveniently OUT of the warranty period. I had my lenovo which I bought new on amazon work for 10 yrs and it's still going and the only reason I'm replacing is because it is super slow now. But yeah get a laptop and watch the keyboard not work. RIDICULOUS!
Hey Lori, we’re really sorry to hear about your experience and understand how frustrating it is when a device fails. We appreciate you sharing your feedback regarding your refurbished computer purchased in August 2021. Refurbished items are restored and tested to meet functional standards, but they do come with a limited warranty period, which helps cover issues that arise shortly after purchase. Once that warranty has passed, support is typically handled by the manufacturer or an authorized repair provider. We know this isn’t the outcome you were hoping for, and we truly regret the disappointment this caused. Your feedback is important to us, and we’ll make sure it’s shared with the appropriate teams to help improve how refurbished products and expectations are communicated going forward.
New Egg offloading sales and shipping to poorly rated 3rd parties for international sales
New Egg selling a product that is sold by the manufacturer and shipped by New Egg when buying/shipping in the US, but when trying to buy a product and ship it to a familar member overseas you lose that option and are instead offloaded to a 3rd party seller, the one for the specific product I was looking to purchase was significantly worse rated than had I been able to purchase via the manufacturer and have it shipped by new egg. Contacting new egg customer service to see if having it bought/shipped that way I was treated dismissively by the agent who made no attempt to offer any kind of solution. Edit Response to New Egg: The item your 3rd party seller was trying to sell me wasn't even the item I had selected from Super Flower seller/New Egg shipper. There was no indication that the item was changed or notice like "That item isn't for sale by this seller" or anything, it simply tried to change the item - which is similar enough in name that I'm sure there's people that wouldn't notice. Given that the seller is a global seller and new egg is a global shipper, it's even more bothersome how little help the agent even attempted to offer.
Hi Sinjinn, thank you for sharing this, and we’re sorry for the frustration and for how that interaction felt. We’re currently reviewing the conversation you had with our support agent to ensure it’s addressed appropriately. For international purchases, availability is determined by whether the manufacturer or seller chooses to list and ship items on that specific regional Newegg platform. In this case, the Super Flower PSU is sold and shipped by Super Flower in the U.S., but availability in Australia depends on seller participation there. At the moment, Beach Audio is the seller offering this item on our Australia site. We understand concerns about third-party sellers, and for reassurance, Beach Audio is one of our long-standing and trusted resellers on our platform. Here's the link to their store profile on our Australia portal: https://www.newegg.com/global/au-en/Seller-Store/BeachAudio. You’re also welcome to message Super Flower directly through Newegg.com (https://www.newegg.com/Seller-Store/Super-Flower) to share your feedback about regional availability. We truly appreciate you taking the time to raise this and hope we can earn back your confidence.
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About newegg.com
Shop Newegg today for all of your gaming, PC & technology needs. Don’t miss today’s best electronics deals with fast shipping & great customer service!
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newegg.com uses 14 technologies across their website including Font Awesome, HSTS, Osano, and more.
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newegg.com receives approximately 16.3M monthly visitors and ranks #2,766 globally. The website has a bounce rate of 40% with visitors viewing an average of 4.9 pages per visit. Users spend an average of 4:04 on the site.
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This page provides publicly available information about newegg.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit newegg.com directly at https://newegg.com.