9:41
nn07.com
Screenshot of nn07.com
nn07.com favicon

nn07.com

13 technologies
VerifiedGrowingVisit338.8K/mo$27M11813 Tech13 Leads
Deep Dive

NN.07: The Anti-Brand Taking Over Men's Wardrobes

How a 'No Nationality' brand built a $27M empire with zero paid ads and pure product obsession

NN.07 isn't just selling clothes—they're selling a philosophy of 'No Nationality' that has quietly captured 338,817 monthly visitors without a single traditional marketing campaign. This is the story of how Danish minimalism became a global movement.

338K
monthly organic visits
$26.9M
annual revenue
46%
organic search traffic
7.6K
backlinks earned

"NN.07 proves you don't need a nationality to build a global brand—you just need a product that speaks louder than any ad campaign."

The 'No Nationality' Paradox

NN.07's genius lies in its paradoxical identity. With 25.4% of traffic from undefined regions (likely due to their 'No Nationality' branding), they've turned anonymity into a feature. Their 118 employees aren't building a Danish brand—they're building a human brand. The top search term 'nn07' (29,890 monthly searches) shows customers are hunting for the brand specifically, not browsing for 'Danish fashion' or 'European menswear.' This is pure brand equity, not category discovery.

The Silent Growth Engine

While competitors burn cash on TikTok influencers, NN.07's 44% direct traffic reveals a cult following. Customers type 'nn07.com' directly into their browser—that's not traffic, that's loyalty. Their 46% organic search dominance comes from product-led discovery, not SEO manipulation. The brand's tech stack (Bootstrap, PWA, Contentful) is deliberately simple, prioritizing speed and experience over flashy features. Even their 3.3/5 Trustpilot rating (130 reviews) suggests they're prioritizing product over pandering to review culture.

The real story is in the technical execution. NN.07 uses AWS CloudFront for global delivery, ensuring their 'No Nationality' philosophy extends to their infrastructure. They're not just avoiding geographic branding—they're avoiding geographic friction. Every visitor, whether in Berlin or Bangkok, gets the same seamless experience. This is how you build a truly global D2C brand in 2024.

  • Product-first obsession: 7,598 backlinks earned organically through product excellence
  • Direct-to-cult marketing: 44% of traffic comes from direct visits, not ads
  • Infrastructure as philosophy: AWS-powered global delivery matches their 'No Nationality' ethos
  • Minimal tech, maximum impact: Simple stack (Bootstrap, PWA) prioritizes speed over complexity
No flashy celebrity endorsements
Pure product-led growth
No paid social ad campaigns
Cult-like direct traffic
No geographic identity to leverage
Global by design, not by accident
No discount-driven sales strategy
Premium pricing maintained through brand equity

The Future of Brand is 'No Brand'

NN.07's $27M success proves that in an age of algorithmic sameness, the most powerful differentiator is having no identity at all—just exceptional products that transcend borders.

What tech stack does Nn07 use?

29 detected
Programming Languages1
Tag Managers1
Web Standards1
CSS Frameworks1
Tracking & Analytics16
T
TikTok Pixel
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
H
Hotjar
H
Hotjar
M
Microsoft Clarity
G
Google Tag Manager
H
Hotjar
M
Microsoft Clarity
T
TikTok Pixel
F
Facebook Pixel
T
Tracking Service
G
Google AdSense
A
Analytics Service
B
Bing

How much traffic does Nn07 get?

Traffic & Engagement

317.9K
Monthly Visits
+5.2%
3.9
Pages/Visit
3:54
Avg. Duration
50%
Bounce Rate
Monthly Traffic Trend+25%
254.4K
Oct 2025
Oct
302.3K
Nov 2025
Nov
317.9K
Dec 2025
Dec

Rankings

#125,423
Global Rank
#77,875
United States Rank
Retail
Category

Backlinks & Authority

7.6K
Backlinks
1.0K
Ref. Domains
37
Authority Score
Low
Penalty Risk
Backlinks Trend+27%
6.0K
Jul 2025
Jul
5.8K
Aug 2025
Aug
6.2K
Sep 2025
Sep
6.5K
Oct 2025
Oct
6.7K
Nov 2025
Nov
7.6K
Dec 2025
Dec

Search Traffic

Organic
48.3K
Paid
2.0K

Top Organic Keywords

#1nn07
5,400 vol41.6%
#1nn.07
1,300 vol10.0%
#1nn 07
720 vol5.5%
#1nn07 clothing
480 vol3.7%
#1alban waterproof jacket nn07
390 vol3.0%

Where is Nn07's audience located?

🇺🇸United States30.1%
🇬🇧United Kingdom20.1%
🇩🇰Denmark18.1%
🇸🇪Sweden6.5%
🇩🇪Germany5.2%

Device Distribution

Desktop30.5%
Mobile69.5%

What keywords does Nn07 rank for?

5 keywords
1nn0729.9K vol$0.54
2nno72.5K vol$0.97
3nn 072.2K vol$0.53
4nn.071.5K vol
5nno7 scarf240 vol

How is Nn07's SEO?

Meta Tags

title34 chars

NN.07® | The Official Online Store

description126 chars

Welcome to NN.07! Find the latest arrivals and essential NN.07 menswear and men's accessories here - We are No Nationality 07!

languageEN

H1 Tags

h1Select your location

Who works at Nn07?

Loading leads...

What do customers think of Nn07?

NN.07

NN.07

3.3
130 reviews
✓ Claimed

Categories

Men's Clothing Store#undefinedClothing Store#undefined

Activity & Engagement

Reply Rate
87.5%
Avg. Reply Time
56.0 days
Claimed Date
3/1/2016

Contact Information

Address:
Galionsvej 35
København K, DK

Reviews (20)

Filter by rating:
Simon MayleVerified
12/20/2025
🇬🇧 United Kingdom4 reviewsBasicLinkVerified
Experience date: 12/20/2025
I'm English so apologies for this

I'm English so apologies for this, but this company were really great. Helpful. Fast. Great products. Big fan.

Oliver
12/17/2025
🇬🇧 United Kingdom1 reviewsBasicLinkVerified
Experience date: 12/17/2025
Great customer service

Great customer service. Decent discount.

Olly Dadak
12/6/2025
🇬🇧 United Kingdom1 reviewsBasicLinkVerified
Experience date: 12/6/2025
I love Nn07 so much

I love Nn07 so much - always the best threads and amazing customer service. A great philosophy which is rare to find these days!

TrygveG
11/15/2025
🇳🇴 Norway6 reviewsOrganicUnverified
Experience date: 11/15/2025
Sizing info

I'm very glad they added the sizing info in the description (one size up from the "normal"), so that I could order the right fit for me right away. Saves tons of time with returns, new order, etc.

A-T
1/27/2025
🇫🇮 Finland13 reviewsOrganicUnverified
Experience date: 1/8/2025
Good products, no issues

I've been very happy with my purchases on the NN07.com online store as well as with their product quality. Orders have arrived within 2 days in Europe. Refund for a return arrived within a week during the holiday period. It's unfortunate that many reviews on Trustpilot are off topic, for example directed at a retail experience rather than the website. Some are plain unreasonable, like complaining about a product after 2 years of use, really?

Company Response3/19/2025

Hi, Thank you very much for your review. We look forward to welcoming you again in-store or on our webshop. Best regards, Marcus, NN.07

Frequently Asked Questions about Nn07

What is Nn07's Revenue?
Nn07 generates approximately $27M in annual revenue. With 118 employees, that's $228,000 per employee.
What does Nn07 do?
Welcome to NN.07! Find the latest arrivals and essential NN.07 menswear and men's accessories here - We are No Nationality 07!
How fast is Nn07 growing?
Nn07 has grown by 5.2% in the last 6 months according to traffic data. employee count has changed by 28% year over year.
How do people interact with Nn07?
When visiting Nn07, visitors view an average of 3.9 pages per visit, and spend around 3:54 on the site, and the bounce rate is 49.6%.
How do people find Nn07?
267.6K people (84%) visit Nn07 directly. 48.3K (15%) find them through organic search. 2.0K (1%) come through paid advertising.
Who uses Nn07?
Nn07's top market is United States with 95.7K visitors (30.1%). United Kingdom is 2nd with 64.0K (20.1%). Denmark is 3rd with 57.5K (18.1%).
What technologies does Nn07 use?
Nn07 uses 13 technologies across their website including Programming Languages, CMS, Cloud & Hosting. Key technologies include PHP, Contentful, Amazon Web Services, AWS CloudFront.
Who are Nn07's competitors?
Nn07's main competitors include NN07, Ganni A/S, Stine Goya A/S, Kings and Queens, STUDIO 9 Denmark A/S - Nine United. These companies operate in similar markets and compete for the same customer base.
What do customers think of Nn07?
Nn07 has a Trustpilot score of 3.3 out of 5 (3 stars) based on 130 customer reviews.

Export Data

Unlock all exports

Download CSVs, JSONs & full reports

What are Nn07's key pages?

Export nn07.com Data

Download the complete tech stack, analytics, leads, and company data for nn07.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About nn07.com

Welcome to NN.07! Find the latest arrivals and essential NN.07 menswear and men's accessories here - We are No Nationality 07!

Company Overview

nn07.com
Website
lifestyle
Industry
#122,960
Global Rank
338.8K
Monthly Visitors
13
Technologies
13+
Employees

nn07.com Key Pages

nn07.com Social Media

Technology Stack

nn07.com uses 13 technologies across their website including PHP, Contentful, Amazon Web Services, AWS CloudFront, and more.

Programming Languages

PHP

CMS

Contentful

Cloud & Hosting

Amazon Web Services, AWS CloudFront

Advertising

TikTok Pixel, Facebook Pixel

Tag Managers

Tealium

Analytics & Marketing

Clarity, Hotjar, Google Tag Manager, Google Analytics

Traffic & Audience

338.8K
Monthly Visits
44%
Bounce Rate
3.7
Pages/Visit
1:20
Avg. Duration

nn07.com receives approximately 338.8K monthly visitors and ranks #122,960 globally. The website has a bounce rate of 44% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 1:20 on the site.

The majority of nn07.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is nn07.com?
Welcome to NN.07! Find the latest arrivals and essential NN.07 menswear and men's accessories here - We are No Nationality 07!
What technologies does nn07.com use?
nn07.com uses 13 technologies including PHP, Contentful, and 7 more. View the full tech stack analysis above.
How do I contact nn07.com?
You can contact nn07.com via email at [email protected].
What are nn07.com's social media accounts?
nn07.com is active on tiktok, facebook. You can find links to all their social media profiles in the social section above.
How popular is nn07.com?
nn07.com receives approximately 338.8K monthly visitors and ranks #122,960 globally. Traffic is growing by 19.2% month-over-month.

Related Searches

nn07.com pricingnn07.com reviewsnn07.com alternativesnn07.com loginnn07.com careerswhat is nn07.comnn07.com tech stacknn07.com contactnn07.com vs competitorsnn07.com featureshow to use nn07.comnn07.com integrations

This page provides publicly available information about nn07.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit nn07.com directly at https://nn07.com.