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Nobi: The AI Sentinel in Your Living Room
How a Belgian startup turned a smart lamp into a fall-detection powerhouse with $55M in backing.
Most smart lighting companies focus on mood and ambiance; Nobi focuses on survival. By embedding sophisticated AI into a ceiling fixture, Nobi isn't just illuminating homes—it's actively monitoring for the elderly's most dangerous moment: the fall.
"Nobi isn't just selling a lamp; they are selling peace of mind to the aging population and their worried children."
The Silent Caregiver
Nobi targets a critical gap in the aging-in-place market. Traditional wearables (like Apple Watch) rely on user compliance—something the elderly often forget or reject. Nobi removes the friction entirely; it's passive, ambient, and invisible. With 56 employees and $13.2M in revenue, they are scaling a hardware solution that solves a problem no software can: the unmonitored fall.
The Traffic Paradox
Despite a relatively modest global rank (#1.09M) and 23.8K monthly visits, Nobi commands a massive $55.4M war chest. This signals that their growth isn't driven by SEO or viral social media, but by B2B partnerships with senior living facilities and direct sales channels. Their traffic profile (44% direct, 34% organic) suggests high brand intent—users aren't browsing; they are researching a specific solution.
The technology stack reveals a modern, performant build using Tailwind CSS and Vite, but the real magic lies in their proprietary AI model. Unlike generic motion sensors, Nobi uses computer vision to distinguish between a person falling and an object dropping, drastically reducing false alarms. This precision is what justifies their premium positioning in a crowded IoT market.
- Proprietary AI for fall prediction, detection, and prevention.
- Hardware-first approach with a $13.2M revenue run-rate.
- Strong leadership team combining hardware (Stefaan Joos) and software (Niels Avonds) expertise.
- High direct traffic (44%) indicating strong brand recall and intent.
The Verdict: A High-Stakes Play on Aging Demographics
With $55M raised, Nobi is betting that the future of elder care is ambient intelligence, not intrusive surveillance.
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https://www.nobi.life/web/image/44772-a4e08c22/Nobi_topview.png
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Home | Nobi Smart Lights
Nobi is the smartest lamp in the world, designed for fall detection, fall prevention and even fall prediction. With its sophisticated AI-model and cutting-edge technology, Nobi offers safety and peace of mind while blending seamlessly into each interior.
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About nobi.life
Nobi is the smartest lamp in the world, designed for fall detection, fall prevention and even fall prediction. With its sophisticated AI-model and cutting-edge technology, Nobi offers safety and peace of mind while blending seamlessly into each interior.
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nobi.life uses 14 technologies across their website including Vimeo, Font Awesome, Google Fonts, Cookiebot, and more.
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nobi.life receives approximately 23.9K monthly visitors and ranks #1,092,808 globally. The website has a bounce rate of 34% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 1:09 on the site.
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