noom.com
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Noom: The $296M Anti-Diet
How psychology beat calorie counting and built a weight loss empire.
Noom isn't selling weight loss; it's selling a mindset shift. By weaponizing behavioral psychology against the $72B diet industry, Noom turned a mobile app into a $296M revenue machine without a single meal delivery.
"Noom didn't disrupt Weight Watchers; it outmaneuvered them by turning psychology into a product."
The Traffic Paradox
With 2.2M monthly visits, Noom's traffic profile reveals a massive brand moat. 48% of traffic is direct—users typing 'noom.com' into their browser. This isn't just acquisition; it's habit formation. When your brand becomes the category, you own the market. The 37% organic search share, dominated by 'weight watchers' keywords, shows they aren't just playing defense; they're capturing their competitor's audience.
The Psychology Playbook
Unlike competitors who focus on macros, Noom focuses on mindset. Their 1,479 employees aren't just developers; they're psychologists. The 'gelatin trick' appearing in their top keywords isn't a coincidence—it's content marketing that taps into viral curiosity while the app does the heavy lifting of behavioral change. This is product-led growth powered by content.
The 'undefined' top countries in their traffic data likely masks a US-heavy dominance, but the strategy is global. They've built a SaaS-like recurring revenue model (subscriptions) on top of a service that traditionally relied on one-time purchases. This changes the unit economics entirely.
- Behavioral Economics > Calorie Counting: They gamify the psychology of eating, not just the math.
- Direct Traffic Dominance: 48% direct traffic signals a brand that has transcended marketing.
- The 'Gelatin' SEO Hack: Capitalizing on viral trends to funnel users into a serious weight loss funnel.
The Future is Mental, Not Physical
Noom proved that the most scalable health product isn't a pill or a meal—it's a behavioral change.
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Noom: Stop dieting. Get lifelong results.
Ready to stop dieting? Start Noom, an award-winning weight loss program designed by psychologists & scientifically proven to create real, sustainable results.
Noom: Stop dieting. Get life-long results.
Noom combines the power of technology with the empathy of real human coaches to deliver successful behavior change at scale.
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Reviews (20)
exceptional experience my goals i…
exceptional experience my goals i always wanted to achieve becomes more realistic, very supportive health team special shout out to philip noom coach very accomodating with any questions
Great tools and very helpful staff
Great tools and very helpful staff
Noom is a great choice for real weight loss
Noom gave the right combination of meds (GLP-1) and a very intuitive and supportive app to achieve my weight loss goal in a methodical and sustained way.
Great instructions from Noom Med for…
Great instructions from Noom Med for GLP 1. You also get access to Noom’s successful Model. I should have done this sooner. Highly recommend this organization for GLP,s
More disciplined eating
Noom has helped me to understand better where my calories and protein are coming from. It has allowed me to be more disciplined.
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About noom.com
Ready to stop dieting? Start Noom, an award-winning weight loss program designed by psychologists & scientifically proven to create real, sustainable results.
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Technology Stack
noom.com uses 11 technologies across their website including Google Fonts, HSTS, Sentry, and more.
Fonts
Google Fonts
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HSTS
Error Tracking
Sentry
Cloud & Hosting
Cloudflare
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OneTrust
Advertising
Microsoft Ads, TikTok Pixel, Facebook Pixel
Traffic & Audience
noom.com receives approximately 2.2M monthly visitors and ranks #15,405 globally. The website has a bounce rate of 40% with visitors viewing an average of 9.0 pages per visit. Users spend an average of 3:11 on the site.
The majority of noom.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about noom.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit noom.com directly at https://noom.com.