When you use Subway's calorie calculator or Chipotle's nutrition tool, you're not interacting with Subway or Chipotle—you're using Nutritionix. This bootstrapped health-tech company has quietly become the backbone of the entire industry, powering the nutrition data for over 740,000 monthly visitors without ever needing to be a household name.

"They're not building a brand—they're building infrastructure. While everyone chases user acquisition, Nutritionix is winning by becoming indispensable."

What makes Nutritionix unique is their verified database approach. While competitors scrape data, Nutritionix builds relationships with restaurants and food brands to get authoritative nutrition information. This creates a defensive moat—once Subway and Chipotle trust your data, you become the default source for the entire industry.

• 17 employees generating $1.5M in revenue (≈$88K per employee)
• 62.5% of traffic comes from undefined sources—likely white-label integrations
• 108,650 backlinks from major restaurant chains and health apps
• Bootstrapped model with no funding rounds—profitable from day one