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Cronometer: The Unsung Giant of Nutrition
How a 62-person team built a 2.7M monthly visit nutrition empire
While MyFitnessPal dominates the headlines, Cronometer quietly commands a 2.7M monthly visit empire with a fraction of the staff. This is the story of how precision beats popularity in the health tech space.
"Cronometer proves that in nutrition tracking, accuracy beats awareness—every single time."
The Precision-First Philosophy
Cronometer doesn't try to be everything to everyone. Instead, it dominates the micronutrient tracking niche with surgical precision. While competitors focus on calories and macros, Cronometer's 83,406 backlinks and 2.7M monthly visits prove that users crave depth over breadth. Their 71% direct traffic rate is extraordinary—people don't stumble upon Cronometer; they seek it out.
The Professional Trust Factor
With headlines like 'Designed for you. Trusted by doctors, dietitians and trainers,' Cronometer has positioned itself as the professional's choice. This isn't a casual fitness app—it's a precision instrument. The fact that they dedicate a 'Core Data Team' to maintaining food database accuracy speaks volumes about their commitment to quality over quantity.
The tech stack reveals their priorities: Tailwind CSS, Bootstrap, and Ant Design for a clean, functional interface. They're not chasing flashy features—they're building a reliable tool. The 25% organic search traffic suggests strong SEO fundamentals, but it's the 71% direct traffic that tells the real story: Cronometer has built a loyal, returning user base that doesn't need to be reacquired.
- 62 employees generating $15.1M in revenue = $243K per employee
- 2.7M monthly visits with 71% direct traffic shows exceptional brand loyalty
- 83,406 backlinks demonstrate strong domain authority in a competitive space
- Professional-focused positioning (doctors, dietitians, trainers) differentiates from consumer fitness apps
The Quiet Giant Strategy
Cronometer's 2.7M monthly visits on 62 employees proves that precision and trust beat marketing spend every time.
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Meta Tags
The Most Accurate Nutrition Tracking App | Cronometer
Eat smarter and live better. Cronometer is your personalized nutrition app to track macronutrients and micronutrients and count calories.
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Reviews (7)
Love this site
Love this site. I was anemic a few years ago and it really helps me stay on top of my iron -- and everything else
Fantastic website to track and…
Fantastic website to track and calculate nutrition. Responses to inquiries are both friendly and professional. In my opinion the best and most user friendly website on this subject.
Best food tracker
This is the best food tracking app I have used. It provides so much detail about everything you eat, I have found out about multiple nutrients I didn't get enough of so I started incorporating new foods in my diet and feeling better! The only con is that their food database isn't the largest.
I've had a few interactions with this…
I've had a few interactions with this company and I haven't always been at my best, (slow mentally), regardless, the customer service is always polite. There is room for improvement in the website, but the app is the best for making sure you're eating enough nutrients.
Great app but web page super slow to load
Great app but web page is super slow to load. The app provides detailed info, and it is pretty easy to enter new foods. Bug: if you edit a saved custom recipe but choose not to update past diary entries of that recipe, the changes won't be saved. This occurs on the website using Safari. IDK whether it affects other browsers or the phone/watch apps.
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About cronometer.com
Eat smarter and live better. Cronometer is your personalized nutrition app to track macronutrients and micronutrients and count calories.
Company Overview
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Technology Stack
cronometer.com uses 23 technologies across their website including Font Awesome, Google Fonts, Firebase, HSTS, and more.
Fonts
Font Awesome, Google Fonts
Development
Firebase
Security
HSTS
Programming Languages
PHP
CMS
Webflow, WordPress
CDN
unpkg
Traffic & Audience
cronometer.com receives approximately 2.7M monthly visitors and ranks #27,660 globally. The website has a bounce rate of 50% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 2:18 on the site.
The majority of cronometer.com's traffic comes from undefined, undefined, .
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