yyoga.ca
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YYOGA: The $228M Wellness Empire
How a Vancouver studio scaled to 676 employees and dominated local search
In a saturated fitness market, YYOGA didn't just build a studio—they built a $228.2M wellness ecosystem. With 676 employees and a domain that commands 74,270 monthly visits, they've turned 'belonging' into a scalable business model.
"They don't sell yoga classes—they sell community ownership at scale."
The Belonging Strategy
YYOGA's H1 tag—'You aren't just welcome here, you belong'—isn't marketing fluff. It's their core product. With 96.3% of traffic from Canada, they've built a fortress in Vancouver while competitors chase global audiences. Their 2,440 monthly searches for 'yyoga' alone prove brand equity that most wellness brands spend millions to achieve.
Traffic Dominance
While competitors rely on paid ads, YYOGA owns 50% organic traffic. Their keyword moat is deep: 'slow60 yoga kitsilano' (180 monthly searches), 'yoga gift card' (380 monthly), and 'yyoga passes' (250 monthly) capture high-intent users. This isn't accidental—it's a content and local SEO machine that converts browsers to members.
The tech stack reveals a modern, data-driven operation. Google Analytics, Mixpanel, and GTM track every mat roll. Tailwind CSS and Bootstrap ensure fast load times. PWA capabilities suggest they're thinking beyond the browser—likely preparing for a seamless mobile experience that bridges studio visits and at-home practice.
- 10 distinct yoga/fitness styles—product differentiation without fragmentation
- Beautiful, clean studios—premium positioning in a crowded market
- All levels welcome—accessible pricing, high retention potential
- Off-the-mat blog content—building SEO authority beyond studio walls
The Unsexy Winner
YYOGA proves that local dominance, operational excellence, and community-first messaging beat viral growth hacks every time.
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Open Graph Image
https://yyoga.ca/app/uploads/2024/12/YYOGA-Homepage-Hero-1024x427.png
Meta Tags
YYOGA | Yoga, Fitness, Meditation & Signature Classes
Yoga studios in Vancouver offering 10 styles of yoga and fitness. The city's best teachers. Beautiful, clean studios. All levels welcome.
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About yyoga.ca
Yoga studios in Vancouver offering 10 styles of yoga and fitness. The city's best teachers. Beautiful, clean studios. All levels welcome.
Company Overview
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Technology Stack
yyoga.ca uses 17 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, PHP, and more.
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
WordPress
Advertising
TikTok Pixel, Facebook Pixel
Analytics & Marketing
Mixpanel, Google Tag Manager, Google Analytics
Traffic & Audience
yyoga.ca receives approximately 74.3K monthly visitors and ranks #316,879 globally. The website has a bounce rate of 26% with visitors viewing an average of 7.4 pages per visit. Users spend an average of 2:22 on the site.
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