norbord.com
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Norbord: The Quiet Giant in Sustainable Wood
How a $97M revenue company builds the future with renewable materials
While tech startups chase digital disruption, Norbord is building the physical world—literally. This company manufactures renewable wood building products that form the backbone of modern construction, proving that sustainability and scale can coexist in heavy industry.
"They don't just manufacture OSB—they engineer the structural DNA of modern sustainable construction."
The Infrastructure Play
Norbord operates in the unsexy but essential world of oriented strand board (OSB) and engineered wood. With 698 employees and a $245K funding round, they're not chasing unicorn valuations—they're building physical infrastructure that literally supports homes and commercial buildings. Their top keyword 'west fraser' suggests strategic partnerships or brand confusion that actually drives 3,080 monthly searches.
The Traffic Paradox
Here's the fascinating contradiction: Norbord's website gets only 1,549 monthly visits yet commands $97.7M in revenue. This isn't a consumer-facing SaaS company—it's a B2B industrial player where website traffic is irrelevant. Their 42% direct traffic and 33% organic search show a mature, relationship-driven business where customers know exactly where to find them.
The tech stack reveals a modern digital presence (jQuery, Tailwind CSS, Vite, PWA) that serves a traditional industrial core. They're not disrupting wood—they're optimizing how it's specified, ordered, and integrated into construction projects. The 'osb durastrand' keyword (280 monthly searches) shows they're competing on product specifications, not brand awareness.
- Revenue-per-employee: ~$139K (efficient for heavy industry)
- Global rank #9.5M suggests minimal web presence—by design
- Top keywords indicate technical buyers, not general consumers
- Modern tech stack serving industrial workflows
The Anti-Startup Success Story
In a world obsessed with digital scale, Norbord proves that building physical, renewable infrastructure creates lasting value—quietly, efficiently, and sustainably.
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Open Graph Image
https://www.westfraser.com/sites/default/files/styles/share_image/public/2024-08/20240628-_L5A5048.jpg?h=9855f42d&itok=FK0VcMu9
Meta Tags
West Fraser Timber Co.
We make renewable wood building products for the world, contributing to a more sustainable future.
West Fraser - Build Better With Renewable Wood Products
H1 Tags
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About norbord.com
We make renewable wood building products for the world, contributing to a more sustainable future.
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Technology Stack
norbord.com uses 17 technologies across their website including Drupal, jsDelivr, Cookiebot, and more.
CMS
Drupal
CDN
jsDelivr
Privacy & Consent
Cookiebot
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards, PWA
Traffic & Audience
norbord.com receives approximately 1.5K monthly visitors and ranks #9,517,936 globally. The website has a bounce rate of 36% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:44 on the site.
The majority of norbord.com's traffic comes from .
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This page provides publicly available information about norbord.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit norbord.com directly at https://norbord.com.