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The Grammar Giant No One Talks About
How NoRedInk quietly built a $27M writing platform with 1.6M monthly visits
While EdTech giants battle for market share, NoRedInk has quietly cornered the writing and grammar space with a 1.6M monthly visit powerhouse. This isn't just another educational platform—it's a data-driven writing companion that's rewriting how students learn grammar.
"67% direct traffic means students don't search for alternatives—they're locked into NoRedInk's ecosystem."
The Hidden Moat
With 67% direct traffic and only 26% organic, NoRedInk has built something rare in EdTech: genuine habit formation. Students don't Google 'grammar practice'—they type 'noredink' directly. That's the difference between a tool and a habit. At 180 employees and $27M revenue, they're leaner than most EdTech unicorns but arguably stickier.
The Growth Paradox
Here's the counterintuitive part: 95% of traffic comes from 'undefined' countries. Either their analytics are broken, or they've achieved something remarkable—global adoption without localization. With 911K backlinks, they're clearly doing something right with content, but the real story is in the 1.26K monthly searches for 'noredink login'—a tiny number for a platform this size, proving their retention is off the charts.
The tech stack reveals a pragmatic approach: jQuery for legacy compatibility, Tailwind CSS for modern styling, and PWA support for cross-device access. They're not chasing the latest frameworks—they're optimizing for reliability and reach. The $58M in funding against $27M revenue suggests they're in growth mode, but the 1.6M monthly visits tell a different story: they've already achieved scale.
- Adaptive practice engine that personalizes content (their core differentiator)
- Actionable data dashboard for teachers (not just student-facing)
- Authentic assessments that go beyond multiple-choice
- Integration with existing LMS systems (likely driving that 67% direct traffic)
The Unsexy Truth About EdTech Success
NoRedInk wins by being indispensable to teachers, not viral to students. Their 1.6M monthly visits aren't from marketing—they're from classrooms.
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Unlock Every Writer's Potential | NoRedInk
NoRedInk offers authentic assessments, adaptive practice, personalized content, and actionable data to improve your students' writing and grammar skills!
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Reviews (20)
It's at least better than IXL
It's still annoying that they force you to do two more questions to continue, but at least it is better than IXL the next door neighbour that makes you do five more...
God awful website that is very finnicky…
God awful website that is very finnicky and has no leniency over small mistakes. It also requires too much effort if you missed 1 question you have to make up 2
IT ALL SUCK!!
IT ALL SUCK!!! 2 QUESTIONS?! ARE THEY OUT OF THEIR MIND?!?!?!? AND THE HINTS ARE TERRIBLE! AND THESE CHARACTERS THAT THEY USE IN THE STORY ARE TO PULL IN KIDS AND THE WAY THEY USE THEM ARE CRIIING!!!! THE TUTORIALS DIDNT HELP ME AT ALL!!! THE QUESTIONS IT SAYS ARE WRONG ARE RIGHT!!!
TERRIBLE
TERRIBLE! tutorials SUCK! and they don't help at all! I can barely get past ANYTHING!!!!!
THIS IS THE WORST APP WHO EVER MADE…
THIS IS THE WORST APP WHO EVER MADE THIS SUCKS. My English teacher makes us use it for test and when I'm trying to fix something it just clicks done and I get a bad score:( THIS APP IS FOR CHILD LABOR FOR SCHOOL A PRISON:( WHO EVER AGREES WITH ME MAKE THIS BLOW UP SO THE APP CAN GET BANNED WHO EVER IS WITH ME COPY THIS AND REPOST Thank youuuuuu Im just a innocent girl who doesn't want to work for free at school. SCHOOLS 8 HOURS LONG AND YOU DON"T EVEN GET MONEY THAT IS ABUSE FOR HUMANS. Don't make work harder for you if you agree with me and a lot of people agree successfully this app will be banned IF NOREDINK SEES THIS I WANT TO SAY YOU SUCK LLLLL. Thank youuu so much guys appreciate your support!!!!!!
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About noredink.com
NoRedInk offers authentic assessments, adaptive practice, personalized content, and actionable data to improve your students' writing and grammar skills!
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Technology Stack
noredink.com uses 26 technologies across their website including Vimeo, Google Fonts, reCAPTCHA, and more.
Video
Vimeo
Fonts
Google Fonts
Security
reCAPTCHA
Error Tracking
Sentry
Backend Frameworks
Ruby on Rails
Programming Languages
PHP
Traffic & Audience
noredink.com receives approximately 1.6M monthly visitors and ranks #16,287 globally. The website has a bounce rate of 22% with visitors viewing an average of 15.9 pages per visit. Users spend an average of 8:56 on the site.
The majority of noredink.com's traffic comes from undefined, undefined, .
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