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Novare: The Quiet Giant of African Finance
Why a 72-person firm is outmaneuvering bigger competitors in Africa's investment landscape
In a continent where financial giants fight for headlines, Novare operates with surgical precision. They don't shout—they execute. With just 72 employees generating $9.1M in revenue, they're proving that focused expertise beats brute force every time in Africa's complex investment landscape.
"Novare isn't chasing scale—they're perfecting precision in Africa's most complex markets."
The Revenue-Per-Employee Powerhouse
At $126,388 revenue per employee, Novare punches above its weight class. Compare this to typical financial services firms—most hover around $80K-100K. Their secret? Deep specialization in actuarial consulting and multi-management funds rather than spreading thin across services. The 44% direct traffic rate (vs. 41% organic) proves clients come to them, not search engines.
The Undiscovered Gem Strategy
Novare's 2,390 monthly searches for 'novare' dwarf 'novare actuaries and consultants' at 100. This 24:1 ratio reveals a brand-first approach. They're not optimizing for keywords—they're building equity. The 56.5% traffic concentration in their top market suggests deep regional dominance rather than scattered continental reach.
Their tech stack tells a story of pragmatism over flash. jQuery and Bootstrap might seem dated, but they're battle-tested and reliable—exactly what you want in financial infrastructure. The presence of Zendesk signals client-first operations, while Google Analytics tracks every move. This isn't a startup chasing trends; it's an established player optimizing for stability.
- Actuarial consulting as core competency—rare in African financial services
- Multi-management funds targeting institutional investors
- ESG integration led by dedicated Chief Impact Officer
- Deep South African roots with selective continental expansion
The Anti-Startup Success Story
In an era of growth-at-all-costs, Novare proves that disciplined specialization in complex markets creates lasting value. They're not building for acquisition—they're building to last.
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Novare – Investment solutions provider in Africa
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About novare.com
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Technology Stack
novare.com uses 16 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
Fonts
Font Awesome, Google Fonts
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PHP
CMS
WordPress
Customer Support
Zendesk
Analytics & Marketing
Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
novare.com receives approximately 2.3K monthly visitors and ranks #6,602,765 globally. The website has a bounce rate of 33% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:29 on the site.
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