novelpay.com
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Novelpay: The Stealthy Property Payment Engine
A $3.7M revenue fintech operating in the shadows of PropTech
In a world obsessed with user acquisition, Novelpay proves that massive value can be built serving a specific, unsexy niche. This isn't a consumer-facing app; it's the invisible plumbing moving money for property managers.
"They don't need a flashy website or viral marketing because their product is embedded in workflows, not search results."
The Invisible Infrastructure
Novelpay operates on a counter-intuitive metric: low traffic correlates with high retention. With only 380 monthly visits but $3.7M in revenue, they are the epitome of a B2B utility. Property managers aren't browsing for Novelpay; they are already using it. The 57% direct traffic share confirms this—users don't search, they log in.
The 'Unsexy' Fintech Play
While competitors chase VC funding to scale user bases, Novelpay has quietly built a sustainable machine. With 31 employees generating roughly $120k in revenue per employee, they are lean and efficient. They don't need to 'disrupt' real estate; they just need to collect the rent.
The tech stack reveals a pragmatic approach. They leverage jQuery and Bootstrap rather than chasing the latest JavaScript frameworks. Tools like Zendesk and Clarity suggest a focus on customer support and conversion optimization over viral loops. This is a company built to last, not to exit.
- Niche Dominance: Focused entirely on property management billing.
- Channel Strategy: Relies on direct integrations, not organic search.
- Unit Economics: High revenue per employee indicates strong margins.
- Legacy Tech: Pragmatic stack choice prioritizes stability over trends.
The Anti-Startup Startup
Novelpay proves that in fintech, boring is often the most profitable business model.
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Open Graph Image
https://site.clickpay.com/wp-content/uploads/2017/06/new-home-banner.jpg
Meta Tags
ClickPay
Complete platform for property managers and landlords to bill and collect payments online. Accept credit cards, e-check (ACH) and paper check payments. Integrate with your property management software. You don't even need a website! Call 1.800.533.7901 or email [email protected]
Home Page - ClickPay
One Platform. All Your Payments. Online Payments Online Payments Custom-branded online & mobile payment portals allow residents to securely & conveniently pay electronically via ACH, credit & debit cards. Learn More Lockbox & Check Scanning Lockbox & Check Scanning The only lockbox & check scanning designed expressly for the complexities of Real Estate, reducing the... Read more »
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About novelpay.com
Complete platform for property managers and landlords to bill and collect payments online. Accept credit cards, e-check (ACH) and paper check payments. Integrate with your property management software. You don't even need a website! Call 1.800.533.7901 or email [email protected]
Company Overview
novelpay.com Social Media
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Technology Stack
novelpay.com uses 16 technologies across their website including Google Fonts, HSTS, reCAPTCHA, WordPress, and more.
Fonts
Google Fonts
Security
HSTS, reCAPTCHA
CMS
WordPress
CDN
Akamai
Privacy & Consent
OneTrust
Email Marketing
Mailgun
Traffic & Audience
novelpay.com receives approximately 380 monthly visitors. The website has a bounce rate of 39% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of novelpay.com's traffic comes from .
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