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nrgi.dk
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nrgi.dk

13 technologies
VerifiedVisit209.5K/mo$262M52213 Tech10 Leads
Deep Dive

NRGI: The Danish Energy Giant Playing the Long Game

How a 522-employee utility dominates with 200K+ monthly visitors and 4.8/5 stars

While tech startups chase disruption, NRGI quietly commands Denmark's energy market with 200K+ monthly visitors and a 4.8/5 Trustpilot rating from 9,453 reviews. This isn't a fintech unicorn—it's infrastructure-grade dominance.

209,543
monthly visits
522
employees
$262M
annual revenue
4.8/5
Trustpilot rating

"NRGI doesn't sell electricity—it sells trust, and they're closing 9,453 reviews worth of it."

The Traffic Moat

With 52% organic search traffic and 42% direct visits, NRGI has built an unassailable brand position. When Danish consumers search 'nrgi' (9,980 monthly searches) or 'nrgi elpriser' (450 monthly), they're not shopping around—they're already converted. This is the hallmark of a monopoly in the making.

The Product Flywheel

NRGI's genius is bundling: 'Bestil strøm og boligrådgivning i hele landet | Ladeboks til kun 495kr.' They're not just selling kilowatt-hours—they're selling mobility solutions (ladeboks), property insights (boligrapporter), and advisory services. Each product reinforces the others, creating a sticky ecosystem that competitors can't replicate.

The tech stack tells a modern story: Tailwind CSS, Vite, PWA, and PostHog analytics. They're not running legacy utility software—they've built a digital-first platform that scales. The 13 detected technologies show they're investing in frontend performance, user experience, and data-driven decision making.

  • 97.7% of traffic comes from Denmark—hyper-local dominance
  • Top 5 keywords are all branded—NRGI owns its brand search
  • 340 monthly searches for 'nrgi ladeboks' shows EV infrastructure capture
  • 9,980 monthly 'nrgi' searches prove brand equity
They DON'T chase global expansion
They DO own the Danish energy conversation
They DON'T rely on paid acquisition
They DO build trust through reviews
They DON'T compete on price alone
They DO bundle services for customer lock-in

NRGI is Denmark's energy OS, not just a utility

With 522 employees and $262M revenue, they've built an infrastructure monopoly that tech startups dream of—deep moats, high trust, and customers who come back daily to check their elpriser.

What tech stack does Nrgi use?

18 detected
Security1
Privacy & Consent1
Reviews1
Analytics & Marketing2
Performance1
Web Standards1
Build Tools1
UI Libraries2
Tracking & Analytics5
G
Google Tag Manager
G
Google Tag Manager
G
Google APIs
G
Google Static
P
PostHog

How much traffic does Nrgi get?

Traffic & Engagement

110.0K
Monthly Visits
-50.9%
3.2
Pages/Visit
4:23
Avg. Duration
68%
Bounce Rate
Monthly Traffic Trend-74%
428.6K
Oct 2025
Oct
224.3K
Nov 2025
Nov
110.0K
Dec 2025
Dec

Rankings

#290,913
Global Rank
#2,109
Germany Rank

Backlinks & Authority

8.9K
Backlinks
1.3K
Ref. Domains
43
Authority Score
Low
Penalty Risk
Backlinks Trend-61%
22.7K
Jul 2025
Jul
19.9K
Aug 2025
Aug
6.4K
Sep 2025
Sep
6.8K
Oct 2025
Oct
7.5K
Nov 2025
Nov
8.9K
Dec 2025
Dec

Search Traffic

Organic
179.8K
Paid
7.4K

Top Organic Keywords

#1elpriser
60,500 vol15.9%
#1nrgi
33,100 vol14.8%
#1strømpriser
33,100 vol8.7%
#1elpriser nu
27,100 vol7.1%
#1pris på el
27,100 vol7.1%

Where is Nrgi's audience located?

🇩🇰Denmark98.8%
🇩🇪Germany0.5%
🇺🇸United States0.1%
🇳🇴Norway0.1%
🇧🇷Brazil0.1%

Device Distribution

Desktop48.8%
Mobile51.2%

What keywords does Nrgi rank for?

5 keywords
1nrgi10.0K vol$0.49
2nrgi elpriser lige nu450 vol
3nrgi login370 vol$0.37
4nrgi elpriser290 vol$1.19
5nrgi ladeboks340 vol

How is Nrgi's SEO?

Open Graph Image

OG Image preview
og:image

https://nrgi.dk/media/na1diijn/nrgi-domicil-dusager-22-aarhus.png?width=1200&height=630

Meta Tags

title71 chars

Bestil strøm og boligrådgivning i hele landet | Ladeboks til kun 495kr.

description153 chars

Få grøn strøm til fair priser og rådgivning fra landets førende udbyder af boligrapporter. Altid professionel og personlig rådgivning. Kontakt os i dag.

og:title

Bestil strøm og boligrådgivning i hele landet | Ladeboks til kun 495kr.

languageDA-DK

H1 Tags

h1Køb en ladeboks til 4.995,- når du vælger Flex

Schema Types

BreadcrumbList

Who works at Nrgi?

Loading leads...

What do customers think of Nrgi?

NRGi

NRGi

4.8
9,453 reviews
✓ Claimed

Categories

Electric Utility Company#2Green Energy Supplier#4Electric Utility Manufacturer#2

Activity & Engagement

Reply Rate
100%
Avg. Reply Time
0.0 days
Claimed Date
5/12/2014

Contact Information

Phone:7011 4500
Address:
Dusager 22
Århus N, DK

Reviews (20)

Filter by rating:
Jakub
1/15/2026
🇩🇰 Denmark2 reviewsBasicLinkVerified
Experience date: 1/13/2026
The real customer service

Great service, one of places where you truly feel like a customer!

Company Response1/16/2026

Hi Jakub, Thank you so much for your great review – we truly appreciate it. At NRGi, our customers are always our top priority, so it means a lot to hear that you felt well taken care of and genuinely treated as a valued customer. We’re delighted that you had such a positive experience with our service. Wishing you a great day. Best regards, Maria, NRGi

Mayureshan Kugathasan
12/23/2025
🇨🇦 Canada2 reviewsBasicLinkVerified
Experience date: 12/23/2025
Very good in English

Had a conversation in English, very professional, very good customer service, really appreciate it, thank you so much for helping me as a new customer & new to Denmark

Company Response12/30/2025

Hi Mayureshan, Thank you so much for your kind words! We’re really glad we could assist you and make your experience as a new customer in Denmark a positive one. If you need any further help or have questions, please don’t hesitate to reach out. Best regards, Signe, NRGi

Thorsten L.
12/16/2025
🇩🇪 Germany1 reviewsBasicLinkVerified
Experience date: 12/16/2025
awesome service

awesome service, so unbelievable friendly and always welcoming until everything gets fixed! I‘ll always recommend this experience to others :)

Company Response12/19/2025

Hi Thorsten, Thank you so much for your wonderful review. We’re really happy to hear that you’ve experienced such friendly and welcoming service, and that our team supported you all the way until everything was resolved. Your recommendation means a lot to us. Wishing you a great day. Kind regards, Maria, NRGi

Maciej
12/15/2025
🇩🇰 Denmark9 reviewsBasicLinkVerified
Experience date: 12/15/2025
Very professional and kind service

Very professional and kind service. Lisbeth is the person you want to connect when reaching out to the company with any kind of problem.

Company Response12/17/2025

Hi Maciej, Thank you so much for your wonderful review – we truly appreciate it. At NRGi, we strive to provide the best possible service for our customers and keep in mind that everyone is different – that’s why we listen to each customer’s individual needs to find the best solution. I’m delighted to hear that you had a great experience with one of my skilled colleagues. Thank you so much for the 5 stars – Lisbeth deserves them. Wishing you a great day. Best regards, Signe, NRGi

Sajani Tamang
12/11/2025
🇩🇰 Denmark1 reviewsBasicLinkVerified
Experience date: 12/11/2025
Great support with my billing issue

I recently contacted customer service because I was confused about my bill, and the representative who assisted me was extremely helpful. She was calm, patient, and clearly explained everything I needed to know. Their support made the whole process much easier, and I truly appreciate the excellent service I received.

Company Response12/12/2025

Hi Sajani, Thank you so much for sharing your experience with us. I’m truly glad to hear that our representative was able to assist you with your billing issue in a calm and patient way, and that the explanation made the process easier for you. Providing clear and helpful support is exactly the kind of customer service we always strive for. Wishing you a wonderful day. Best regards, Maria, NRGi

Frequently Asked Questions about Nrgi

What is Nrgi's Revenue?
Nrgi generates approximately $262M in annual revenue. With 522 employees, that's $502,179 per employee.
What does Nrgi do?
Få grøn strøm til fair priser og rådgivning fra landets førende udbyder af boligrapporter. Altid professionel og personlig rådgivning. Kontakt os i dag.
How fast is Nrgi growing?
Nrgi has declined by 50.9% in the last 6 months according to traffic data. employee count has changed by 32% year over year.
How do people interact with Nrgi?
When visiting Nrgi, visitors view an average of 3.2 pages per visit, and spend around 4:23 on the site, and the bounce rate is 67.7%.
How do people find Nrgi?
179.8K (163%) find them through organic search. 7.4K (7%) come through paid advertising.
Who uses Nrgi?
Nrgi's top market is Denmark with 108.7K visitors (98.8%). Germany is 2nd with 581 (0.5%). United States is 3rd with 149 (0.1%).
What technologies does Nrgi use?
Nrgi uses 13 technologies across their website including Fonts, Security, Privacy & Consent. Key technologies include Font Awesome, HSTS, Cookiebot.
Who are Nrgi's competitors?
Nrgi's main competitors include MFT Energy, New Power Partners, Nordic Air Filtration, Nordic Solar A/S, NRGi. These companies operate in similar markets and compete for the same customer base.
What do customers think of Nrgi?
Nrgi has a Trustpilot score of 4.8 out of 5 (5 stars) based on 9,453 customer reviews.

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What are Nrgi's key pages?

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Raw JSON Data

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About nrgi.dk

Få grøn strøm til fair priser og rådgivning fra landets førende udbyder af boligrapporter. Altid professionel og personlig rådgivning. Kontakt os i dag.

Company Overview

nrgi.dk
Website
heavy_industry_and_engineering
Industry
#214,587
Global Rank
209.5K
Monthly Visitors
13
Technologies
10+
Employees

nrgi.dk Key Pages

Contact nrgi.dk

Technology Stack

nrgi.dk uses 13 technologies across their website including Font Awesome, HSTS, Cookiebot, and more.

Fonts

Font Awesome

Security

HSTS

Privacy & Consent

Cookiebot

Reviews

Trustpilot

Analytics & Marketing

PostHog, Google Tag Manager

Performance

Lazy Loading

Traffic & Audience

209.5K
Monthly Visits
40%
Bounce Rate
2.5
Pages/Visit
1:53
Avg. Duration

nrgi.dk receives approximately 209.5K monthly visitors and ranks #214,587 globally. The website has a bounce rate of 40% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:53 on the site.

The majority of nrgi.dk's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is nrgi.dk?
Få grøn strøm til fair priser og rådgivning fra landets førende udbyder af boligrapporter. Altid professionel og personlig rådgivning. Kontakt os i dag.
What technologies does nrgi.dk use?
nrgi.dk uses 13 technologies including Font Awesome, HSTS, and 7 more. View the full tech stack analysis above.
What are nrgi.dk's social media accounts?
nrgi.dk is active on facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is nrgi.dk?
nrgi.dk receives approximately 209.5K monthly visitors and ranks #214,587 globally. Traffic is declining by 2.7% month-over-month.

Related Searches

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This page provides publicly available information about nrgi.dk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit nrgi.dk directly at https://nrgi.dk.