In an industry screaming for attention with influencer-led brands and flashy DTC launches, NutriDyn operates like a stealth startup that never needed VC funding. With 62 employees generating $15.1M in revenue, they've built a functional medicine empire by targeting the invisible middle: healthcare practitioners who need reliable, clinical-grade supplements without the marketing fluff.

"They're not selling to consumers—they're selling to the doctors who sell to consumers. That's a $15M business model with 62 people."

The tech stack tells a similar story: jQuery, Slick, and Bootstrap—not cutting-edge, but stable and cost-effective. They use Zendesk for support, reCAPTCHA for security, and HSTS for compliance. This isn't a company chasing shiny objects; they're building a reliable infrastructure for a professional audience that values consistency over innovation.

• 59% direct traffic indicates a practitioner-locked customer base
• 62 employees generating $15.1M = $244K revenue per employee
• Branded search terms dominate: 'nutridyn testosterone' (200 monthly searches)
• Top countries undefined suggests US-centric B2B2C model
• Functional medicine consultants on staff, not just influencers