Nyhart operates in the shadows of corporate America, managing billions in retirement assets for 131 employees. While you sleep, their systems process the complex actuarial math that defines your financial future.

"They're not building consumer apps—they're building the financial infrastructure that makes retirement possible for thousands of Americans."

The leadership team reveals their specialized focus. With Ashley Carson leading HR and Consumer Driven Healthcare, Malcolm Merrill managing Technical DB Operations, and actuaries like Cody Kocher and Matt Hopewell in senior roles, Nyhart isn't a generic fintech startup. They're a precision instrument for retirement plan administration—handling the complex regulatory, mathematical, and technical requirements that make 401(k) plans function. Their 131 employees likely include a disproportionate number of actuaries and compliance specialists versus typical SaaS companies.

• Revenue-per-employee: ~$210K—indicating high-value B2B services, not low-margin consumer products
• 50% direct traffic suggests deep client relationships and minimal reliance on discovery
• Tech stack reveals hybrid legacy-modern systems, typical of established financial services firms
• Search intent is purely transactional: login, access, careers—no discovery or research behavior