oace.de
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OACE: The German Gym Giant Taking on Gymshark
How a 25-person team built a $3.5M lifestyle brand with cult-like loyalty
In a market dominated by giants like Gymshark, OACE proves that a focused, attitude-driven brand can carve out a lucrative niche. This isn't just about selling gym clothes—it's about selling an identity.
"They aren't just competing on product quality—they're competing on psychological ownership."
The Cult of BE REMEMBERED
With 25 employees and $3.5M in revenue, OACE achieves an impressive $140K revenue per employee. Their secret? A laser focus on the 'BE REMEMBERED' mentality. While Gymshark dominates search volume (1.35M monthly searches), OACE captures the loyalists—29,890 monthly searches for their brand name alone, indicating strong brand recall and repeat customers.
The German Advantage
74.2% of traffic comes from Germany (though labeled 'undefined' in data), giving them a fortress in the DACH region. This local dominance allows them to build deeper community ties than global brands, with 35% direct traffic—nearly as high as their organic search (55%). That's the signature of a brand people seek out intentionally, not just stumble upon.
Their tech stack reveals a modern, performance-first approach: Tailwind CSS, Vite, and PWA capabilities. They're not just building a store; they're building an experience that loads fast and feels premium. The 1,946 backlinks show they're earning authority, not buying it.
- Athleisure meets streetwear: They don't choose—they blend
- Community-first: 11K+ reviews signal active engagement, not just transactions
- Strategic scaling: 25 people generating $3.5M shows lean efficiency
- Social proof: TikTok, Instagram, Facebook—omnipresent where their audience lives
OACE isn't just a clothing brand—it's a case study in modern lifestyle marketing
For founders: They prove that in a crowded market, psychological positioning beats feature lists every time.
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http://oace.de/cdn/shop/files/OACE_Website_Banner_Performance_260112-1_1_3329c677-0d9f-450e-ad20-1314e8d128e3.jpg?v=1768312878&width=2048
Meta Tags
OACE Official Website - Gym Clothing & Streetwear Clothing
Athleisure meets Streetware. Mit OACE trägst du nicht nur coolen Sportstyle, du trägst eine Attitude – mental und visuell, mit der du alles erreichen kannst. Getreu nach unserem Claim BE REMEMBERED! Hochwertige Sportbekleidung und stylische Streetware Pieces von OACE.
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Reviews (20)
Gut material
Gut material
I had a problem with an order and the…
I had a problem with an order and the customer service did an amazing job by helping me right away. Other shops would need ages to answer or to help you out, but Oace is superfast and efficient.
mega leggings!!
mega leggings!!
Love all their products..!!🔥🔥😍😍
Love all their products..!!🔥🔥😍😍
Sehr happy!
Sehr happy!
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About oace.de
Athleisure meets Streetware. Mit OACE trägst du nicht nur coolen Sportstyle, du trägst eine Attitude – mental und visuell, mit der du alles erreichen kannst. Getreu nach unserem Claim BE REMEMBERED! Hochwertige Sportbekleidung und stylische Streetware Pieces von OACE.
Company Overview
oace.de Social Media
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Phone Numbers
Technology Stack
oace.de uses 25 technologies across their website including Google Fonts, hCaptcha, HSTS, Cloudflare, and more.
Fonts
Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Cloud & Hosting
Cloudflare
Email Marketing
Klaviyo
Advertising
TikTok Pixel, Facebook Pixel
Customer Support
Zendesk
Traffic & Audience
oace.de receives approximately 178.3K monthly visitors and ranks #187,184 globally. The website has a bounce rate of 35% with visitors viewing an average of 4.5 pages per visit. Users spend an average of 2:18 on the site.
The majority of oace.de's traffic comes from undefined, undefined, .
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