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Obat: The Invisible Giant of French Construction SaaS
How a 139-person team built a €22M revenue engine by owning the tradespeople's workflow
While everyone chases AI hype, Obat quietly dominates the French construction software market with a brutally simple value proposition: stop wasting time on paperwork. They've built a €22M revenue machine by solving one specific, painful problem for 139 employees and counting.
"Obat doesn't sell software—they sell time back to artisans who bill by the hour."
The Target Audience: Artisans Who Hate Admin
Obat's core user isn't a tech-savvy CTO—it's the 55-year-old roofer who still uses a calculator and paper invoices. They target TPE (small) and artisans in the construction industry who need to create quotes and invoices fast but lack the patience for complex ERP systems. With 52% organic traffic, they've mastered SEO for keywords like 'modele de facture simple word'—meeting users exactly where they are in their search journey.
The Growth Engine: SEO as a Moat
Obat's traffic strategy is textbook execution. 91,042 backlinks and 307K monthly visits with 52% coming from organic search. They rank #1 for 'obat' (19,930 monthly searches) and own adjacent terms like 'tolteck' (8,960 searches). This isn't accidental—it's a deliberate content strategy that turns construction industry questions into qualified leads. Their blog isn't a side project; it's their primary acquisition channel.
The tech stack reveals their priorities: jQuery and Tailwind CSS suggest a pragmatic, fast-to-market approach rather than chasing bleeding-edge frameworks. With 28 technologies detected, they're not over-engineering. They ship features that work, not features that impress other developers. This aligns perfectly with their user base—artisans value reliability over innovation.
- €22M revenue with 139 employees = ~€159K revenue per employee—excellent for B2B SaaS
- 4.5/5 Trustpilot rating from 630 reviews shows real product-market fit
- 89.2% traffic from undefined (likely France)—they're a local champion, not a global pretender
- Direct traffic (44%) rivals organic (52%)—strong brand recall and repeat usage
The Unsexy Billion-Dollar Play
Obat proves that dominating a boring niche with relentless execution beats chasing trends. They're not building an AI unicorn—they're building a cash-generating machine that artisans depend on daily. For founders, this is the blueprint: find a painful, unsexy workflow, own it completely, and let the revenue compound.
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5 keywordsHow is Obat's SEO?
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Logiciel de devis et factures en ligne pour le bâtiment | Obat
Créez vos devis et factures personnalisés en 1 clic. Artisans et TPE du bâtiment, essayez gratuitement Obat et gagnez du temps pour développer votre entreprise.
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Reviews (5)
Impeccable 10/10
Impeccable 10/10
Merci Anthony! A très vite sur Obat, nous restons à votre service.
Facile
Très simple à prendre en main, gain de temp pour facturer et deviser, interface claire
Bonjour David, nous sommes ravis que vous trouviez Obat simple à prendre en main et que notre interface claire vous permette de gagner du temps pour vos devis et factures. Merci pour votre retour positif !
Très bon site
Très bon site
Merci Florent pour ce retour !
OBAT IS THE BEST ! THANK YOU
OBAT IS THE BEST MERCI OBAT POUR VOTRE AIDE !!!!!
Bonjour Tony, merci beaucoup pour ce retour ! Nous espérons que vos premiers pas sur le logiciel se déroulent bien :) Surtout n'hésitez pas si vous avez la moindre question, nos conseillers sont disponibles pour vous accompagner. A très vite sur Obat !
"VERY EXPENSIVE FIRST YEAR 300 EUROS…
"VERY EXPENSIVE FIRST YEAR 300 EUROS NOW IT'S 468 EUROS THE JUSTIFICATION IS THAT THE PRICE HAS INCREASED BECAUSE THEY ARE DEVELOPING THE APPLICATION AND SO ON I THINK THAT THIS INCREASE IS EXCESSIVE AND THAT NO ONE WILL BE SATISFIED IT'S NORMAL THAT EVERYTHING GETS MORE EXPENSIVE OVER TIME INCLUDING SOFTWARE BUT THE DIFFERENCE OF 160 EUROS IS UNJUSTIFIED AND PURELY OUTRAGEOUS"
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About obat.fr
Créez vos devis et factures personnalisés en 1 clic. Artisans et TPE du bâtiment, essayez gratuitement Obat et gagnez du temps pour développer votre entreprise.
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Technology Stack
obat.fr uses 28 technologies across their website including YouTube Embed, Google Fonts, reCAPTCHA, and more.
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PHP
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Traffic & Audience
obat.fr receives approximately 307.0K monthly visitors and ranks #115,666 globally. The website has a bounce rate of 34% with visitors viewing an average of 5.6 pages per visit. Users spend an average of 7:38 on the site.
The majority of obat.fr's traffic comes from undefined, undefined, .
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