ochama.com
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Ochama: The Hybrid Grocery Gamble
Can 64 employees disrupt Dutch e-commerce with a pickup-only model?
Ochama isn't just another grocery app; it's a high-stakes bet on the 'click-and-collect' future. By merging electronics and essentials into a single, app-only storefront, they're forcing the Netherlands to rethink how they stock their pantries.
"Ochama proves that in a market obsessed with instant delivery, the cheapest option is still the one you pick up yourself."
The 'Dark Store' Pivot
While competitors race to 15-minute delivery windows, Ochama is playing the long game. Their hybrid model eliminates the last-mile delivery cost entirely. With 750+ pickup points powered by Blokker's existing logistics, they've turned a legacy network into a competitive moat. It's a logistics hack, not just a retail strategy.
The App-Only Gamble
Ochama enforces a strict 'app-only' policy. This isn't a limitation; it's a data play. By forcing mobile engagement, they capture granular user behavior that web stores miss. The 50% direct traffic suggests a loyal, returning user base that doesn't need Google to find them—a rare feat in modern e-commerce.
The traffic data reveals a fascinating struggle. While 'ochama' dominates their brand search, misspellings like 'oshama' account for significant volume, indicating they are still fighting for brand recall. However, capturing 'blokker locaties' keywords shows they are successfully siphoning traffic from established legacy competitors.
- Lean Operations: Generating $18.4M with just 64 employees implies massive efficiency per headcount.
- Tech Stack: Heavy reliance on Meta and TikTok pixels suggests aggressive retargeting strategies to drive that direct traffic.
- Trustpilot Reality: A 3/5 rating signals friction in the pickup experience or app usability that they must address to scale.
The Verdict: Efficient but Vulnerable
Ochama has found a profitable niche, but scaling requires converting the 'browser' into the 'app downloader'.
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Open Graph Image
https://img.ochama.com/mcacms/jfs/t1/38/19/142/30592/6368996cEe41cb594/22600a27f34ff8ca.jpg
Meta Tags
Ochama - Your One-Stop Shop for Groceries, Essentials, and More!
Discover Ochama, the ultimate shopping destination combining groceries, household items, electronics, and more. Shop online with ease and pick up your order from one of 750+ convenient pickup points across the Netherlands. Download our app today and enjoy exclusive deals!
Discover Ochama, the ultimate shopping destination combining groceries, household items, electronics, and more. Shop online with ease and pick up your order from one of 750+ convenient pickup points across the Netherlands.
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ochama.com
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Reviews (20)
Great webshop for Asian food
Ordered many times in the past months. Delivery is mostly within 1-2 days. They packed the goods (in my case Asian food) very good. Also frozen food (e.g. shrimp) are very well packed.
Quality items and fast shipping
I bought a hot pot here, which is of a very good quality for an unbeatable price. It was delivered after 2 days to Belgium
Great company
Great company, wonderful choice of world foods. I recently moved to France, and finding some Thai/Chinese products is difficult. Great prices too! Very efficient delivery by a lovely lady from DPD. Highly recommend Ochama, and I rarely leave reviews.
I placed my first order at Ochama
I placed my first order at Ochama, and the next day I was able to pick up the product at the Ochama Pickup Point near my home. Great price and very fast delivery. I’ll definitely place another order at Ochama
Excellent service
I've been shopping with Ochama for about 4 months since my friend recommended it to me. Each time the order went smoothly except once when the courier BudBee lost my order (which is of course not Ochama's fault). I showed the email from BudBee to Ochama and I was assisted promptly and quickly, in a professional and friendly manner. Thank you Ochama! ❤
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About ochama.com
Discover Ochama, the ultimate shopping destination combining groceries, household items, electronics, and more. Shop online with ease and pick up your order from one of 750+ convenient pickup points across the Netherlands. Download our app today and enjoy exclusive deals!
Company Overview
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Technology Stack
ochama.com uses 8 technologies across their website including HSTS, reCAPTCHA, TikTok Pixel, Facebook Pixel, Zendesk, and more.
Security
HSTS, reCAPTCHA
Advertising
TikTok Pixel, Facebook Pixel
Customer Support
Zendesk
Analytics & Marketing
Google Tag Manager, Google Analytics
UI Libraries
Material UI
Traffic & Audience
ochama.com receives approximately 65.9K monthly visitors and ranks #481,668 globally. The website has a bounce rate of 33% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 0:32 on the site.
The majority of ochama.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about ochama.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ochama.com directly at https://ochama.com.