odro.co.uk
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Odro: The UK's Quiet Video Interview Powerhouse
A 36-person team generating $4.2M in revenue with a 68% direct traffic moat.
In a market saturated with VC-backed recruiting behemoths, Odro.co.uk is playing a different game entirely. They aren't chasing vanity metrics; they are quietly building a $4.2M revenue engine by solving specific, painful problems for recruiters: video messaging and CV formatting.
"Odro proves you don't need to be a household name to be a household tool for recruiters."
The Moat of Direct Traffic
Most SaaS companies pray for organic search traffic. Odro doesn't need to. With 68% of traffic coming directly to the site, they have achieved what every founder dreams of: product-led retention. Recruiters aren't Googling 'video interview software'—they are typing 'odro' into their browser bar. That is a 23% organic search rate that feels almost too low until you realize the direct traffic is doing the heavy lifting.
The Niche vs. The Generalist
With 36 employees and $4.2M in revenue, Odro is pulling in roughly $116k per employee. This isn't hyper-growth; it's sustainable, efficient scaling. They operate in the 'jobs_and_career' industry but focus on the high-friction moments: the interview and the presentation. While giants like LinkedIn and Indeed fight for the job board, Odro owns the workflow once the candidate is identified.
The keyword data reveals a fascinating quirk in their strategy. While they rank for their brand name (660 volume), they also attract traffic for oddly specific queries like 'positive impact-driven businesses that failed' and 'comprehensive list of failed fashion brands.' This suggests a content strategy that targets recruiters in niche industries—or perhaps a clever play on high-volume informational keywords to build brand authority.
- Tech Stack Agility: Built on modern foundations (Vite, Tailwind, PWA) suggesting a lean, fast-moving engineering team.
- The 'Format' Play: They aren't just video; they tackle the pain of CV formatting, a massive friction point for both candidates and recruiters.
- Leadership Depth: A balanced C-suite (CEO, CTO, Head of Sales, Finance) indicates a mature operation beyond the startup phase.
The Unsung SaaS Playbook
Odro isn't trying to be the next unicorn; they are building a resilient, cash-flow positive business by owning the video interview moment. For investors and founders, it's a masterclass in focused execution over feature bloat.
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Automation Tools for Recruiters - Odro, UK's #1
Video Interview Software, Engagement and CV Formatting Tools for Recruiters. Interviewing, Video Messaging & CV Formatting.
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Product over priced, will whatever necessary to get the sale
When I signed up for this product I asked the salesman what would happen if I did not have use for the product, he just dodged the question and said that wouldn't happen. He should have told me there was no way out of the contract rather than thinking about his commission. when I explained to them we would have no use for their product they held us for the full length of the contract. Massivley over priced for what it is.
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About odro.co.uk
Video Interview Software, Engagement and CV Formatting Tools for Recruiters. Interviewing, Video Messaging & CV Formatting.
Company Overview
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Technology Stack
odro.co.uk uses 19 technologies across their website including Vimeo, Font Awesome, Google Fonts, PHP, and more.
Video
Vimeo
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Font Awesome, Google Fonts
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PHP
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WordPress
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cdnjs
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Cloudflare
Traffic & Audience
odro.co.uk receives approximately 31.1K monthly visitors and ranks #905,739 globally. The website has a bounce rate of 42% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 3:36 on the site.
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This page provides publicly available information about odro.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit odro.co.uk directly at https://odro.co.uk.