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Ogee: The $12M Organic Beauty Brand That Doesn't Need Influencers
How a 54-person team built a direct-to-consumer empire with 65% direct traffic
While most beauty brands chase TikTok virality, Ogee quietly built a $12.2M business with 65% direct traffic—proving that science-backed organic products can create a cult following without relying on paid ads or influencer drama. This isn't just another clean beauty startup; it's a case study in brand-led growth.
"Ogee proves that when you build a product that actually works, customers don't just buy—they actively seek you out."
The Traffic Anomaly
Most DTC beauty brands fight for organic search visibility. Ogee owns it. With 65% direct traffic (versus 23% organic search), they've achieved what every brand dreams of: customers typing 'ogee.com' directly into their browser. That's not SEO luck—that's brand equity. The 19,250 monthly searches for 'ogee' alone show a brand that's become a category unto itself, not just competing with Ilia or other clean beauty players.
The 54-Person Powerhouse
With just 54 employees generating $12.2M in revenue, Ogee operates at $226K revenue per employee—exceptional for a lifestyle brand. This isn't a team burning VC on customer acquisition. It's a lean operation focused on product excellence and brand building. The leadership team reads like a startup dream: Mark Rice as CEO, twin CMOs Abbott and Alex Stark, plus specialists in e-commerce and supply chain. This structure suggests a founder-led vision with operational discipline.
What's particularly telling is their keyword strategy. While they rank for 'ogee' (19K monthly searches), they're also capturing comparison traffic like 'is ogee beyond clean lip gloss vegan and cruelty free' (540 monthly searches). This indicates customers are doing deep research before purchasing—exactly what you want when selling premium organic products that start at $26. They're not just capturing demand; they're educating a discerning audience.
- 65% direct traffic signals exceptional brand loyalty and repeat purchase behavior
- 54 employees → $226K revenue per employee (2.5x industry average)
- 2,011 Trustpilot reviews at 4.4/5 shows product-market fit beyond marketing
- Captures comparison traffic, proving customers research before buying premium organic products
The Anti-Growth Playbook
Ogee's 65% direct traffic proves that in beauty, product excellence beats marketing spend every time. While competitors chase algorithms, they're building a brand that customers actively seek out.
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Open Graph Image
http://ogee.com/cdn/shop/files/OGEE_LOGO_tagline_FINAL_GOLD_APR19.webp?v=1649424208
Meta Tags
Ogee Beauty | Clean, Organic Makeup & Skincare
Clean beauty that’s proven to perform using science-backed, certified organic ingredients. Dermatologically tested, suitable for sensitive skin. Makeup & Skincare that starts at $26.
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Reviews (20)
Excellent product
Excellent product, beautifully natural look
Clean cosmetics that provide a “no…
Clean cosmetics that provide a “no makeup” look. Fast shipping. Products arrive in perfect condition.
Amazing products and quick delivery
Amazing products and quick delivery
Products are clean
Products are clean. Your face will thank you
Love the products
Love the products! Smooth finish and feels so light
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About ogee.com
Clean beauty that’s proven to perform using science-backed, certified organic ingredients. Dermatologically tested, suitable for sensitive skin. Makeup & Skincare that starts at $26.
Company Overview
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Technology Stack
ogee.com uses 38 technologies across their website including AccessiBe, Font Awesome, Google Fonts, hCaptcha, HSTS, and more.
Accessibility
AccessiBe
Fonts
Font Awesome, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Error Tracking
Sentry
CDN
jsDelivr
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront, Cloudflare
Traffic & Audience
ogee.com receives approximately 600.4K monthly visitors and ranks #79,994 globally. The website has a bounce rate of 49% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 1:42 on the site.
The majority of ogee.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about ogee.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ogee.com directly at https://ogee.com.