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oka-b.com
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oka-b.com

24 technologies
VerifiedVisit7.2K/mo$2M1324 Tech2 Leads
Deep Dive

Oka-B: The Quiet Giant of American-Made Footwear

How a 13-person team built a sustainable shoe empire with $1.8M in revenue

In a world obsessed with explosive growth and venture capital, Oka-B is a masterclass in quiet dominance. With just 13 employees and no external funding, this Georgia-based brand has carved out a $1.8M revenue stream by making something deceptively simple: comfortable, sustainable shoes made entirely in the USA.

$1.8M
Annual Revenue
13
Employees
7,169
Monthly Visits
44%
Direct Traffic

"They aren't chasing trends—they're building a lifestyle brand that happens to sell shoes, and that distinction is their secret weapon."

The Power of Niche Authority

Oka-B's traffic profile tells a story of brand loyalty over discovery. With 44% direct traffic—nearly double their organic search traffic—they've built a community that types their URL directly into browsers. This isn't a brand that relies on Google algorithms; it's one that customers actively seek out. Their top keyword isn't a generic term like 'women's sandals' but their own brand name 'oka-b' (150 monthly searches), proving they've achieved true brand recognition in a crowded footwear market.

The Anti-Growth Strategy

While competitors chase the 'flip flops' keyword (41,260 monthly searches), Oka-B has taken a contrarian approach. They rank for 'sandals in spa' (460 monthly searches) and 'oka-b collabs' (20 monthly searches)—niche terms that signal premium positioning. Their 13-person team generates $138K in revenue per employee, a staggering efficiency ratio that proves you don't need a massive workforce to build a profitable direct-to-consumer brand. They're not optimizing for scale; they're optimizing for sustainability—both environmental and financial.

The company's tech stack reveals their priorities: jQuery and Slick for functionality over flash, Tailwind CSS and Bootstrap for maintainable design. They're not building complex, custom platforms—they're using proven tools to deliver a clean, reliable shopping experience. Their social presence (@loveoka_b on TikTok, @oka_b on Instagram) is active but not aggressive, focusing on community building rather than viral stunts.

  • Made in USA positioning as a core differentiator, not a marketing gimmick
  • Sustainable materials and manufacturing as a business model, not a CSR initiative
  • Direct-to-consumer model capturing full margin without wholesale dilution
  • Community-driven growth with 44% direct traffic proving brand loyalty
No venture funding or rapid scaling plans
Profitable $1.8M revenue with lean operations
Limited keyword targeting beyond branded terms
Strong brand recall (direct traffic > organic)
Modest global rank (#2.2M) indicating focused market penetration
Sustainable unit economics with 13 employees

The Quiet Giant Model

Oka-B proves that sustainable, profitable businesses don't need to be unicorns to win. In an era of growth-at-all-costs, their 13-person, $1.8M operation is a masterclass in building a lasting brand without burning cash or compromising values.

What tech stack does Oka-b use?

40 detected
CDN1
Cloud & Hosting1
Marketing Automation1
Customer Support1
E-commerce & Payments2
Performance1
Web Standards1
UI Libraries2
JavaScript Libraries2
Tracking & Analytics16
G
Google Analytics
G
Google Tag Manager
M
Microsoft Clarity
P
Pinterest Tag
M
Microsoft Ads (Bing)
G
Google AdSense
M
Microsoft Clarity
Z
Zendesk
G
Google APIs
G
Google Tag Manager
G
Google Static
G
Google Analytics
G
Google Ads
P
Pinterest
B
Bing
G
Google DoubleClick

How much traffic does Oka-b get?

Traffic & Engagement

7.2K
Monthly Visits
3.5
Pages/Visit
0:15
Avg. Duration
47%
Bounce Rate
Monthly Traffic Trend-31%
10.4K
Oct 2025
Oct
8.4K
Nov 2025
Nov
7.2K
Dec 2025
Dec

Traffic Sources

Search
27%
Direct
44%
Social
22%
Referrals
5%
Email
0%
Paid
2%

Where is Oka-b's audience located?

🌍81.1%
🌍18.9%

What keywords does Oka-b rank for?

5 keywords
1oka-b150 vol
2flip flops41.3K vol$0.72
3oka's810 vol
4sandals in spa460 vol
5oka-b collabs20 vol

How is Oka-b's SEO?

Open Graph Image

OG Image preview
og:image

http://www.oka-b.com/cdn/shop/files/Flagship_Campaign_Icon_16_9_copy_1200x1200.png?v=1745535051

Meta Tags

title56 chars

Women's Shoes Made in the USA | Oka-B Shoes and Footwear

description158 chars

Shop our stylish, comfortable, and versatile womens shoes made in the USA. Why settle for less when you can have long-lasting, sustainable footwear? Shop now!

languageEN

H1 Tags

h1The Heart Wants What It Wants

Schema Types

OrganizationWebSiteWebSiteShoeStore

Who works at Oka-b?

Loading leads...

What do customers think of Oka-b?

Oka-b

Oka-b

0.0
0 reviews

Categories

Women's Clothing Store#undefinedShoe Store#undefinedClothing Store#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (0)

Filter by rating:

No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.

Frequently Asked Questions about Oka-b

What is Oka-b's Revenue?
Oka-b generates approximately $2M in annual revenue. With 13 employees, that's $136,800 per employee.
What does Oka-b do?
Shop our stylish, comfortable, and versatile womens shoes made in the USA. Why settle for less when you can have long-lasting, sustainable footwear? Shop now!
How fast is Oka-b growing?
Oka-b employee count has changed by -7% year over year.
What technologies does Oka-b use?
Oka-b uses 24 technologies across their website including Security, CDN, Cloud & Hosting. Key technologies include hCaptcha, HSTS, unpkg, Cloudflare.
Who are Oka-b's competitors?
Oka-b's main competitors include Riverside Manufacturing Company, Sid Mashburn, Alternative Apparel, TegraGlobal, Oka-B. These companies operate in similar markets and compete for the same customer base.
What do customers think of Oka-b?
Oka-b has a Trustpilot score of 0.0 out of 5 (0 stars).

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What are Oka-b's key pages?

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About oka-b.com

Shop our stylish, comfortable, and versatile womens shoes made in the USA. Why settle for less when you can have long-lasting, sustainable footwear? Shop now!

Company Overview

oka-b.com
Website
lifestyle
Industry
#2,218,109
Global Rank
7.2K
Monthly Visitors
24
Technologies
2+
Employees

Contact oka-b.com

Technology Stack

oka-b.com uses 24 technologies across their website including hCaptcha, HSTS, unpkg, Cloudflare, and more.

Security

hCaptcha, HSTS, reCAPTCHA

CDN

unpkg

Cloud & Hosting

Cloudflare

Marketing Automation

Smile.io

Advertising

DoubleClick Floodlight, Microsoft Ads, Pinterest Tag, Google Ads

Customer Support

Zendesk

Traffic & Audience

7.2K
Monthly Visits
47%
Bounce Rate
3.5
Pages/Visit
0:15
Avg. Duration

oka-b.com receives approximately 7.2K monthly visitors and ranks #2,218,109 globally. The website has a bounce rate of 47% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 0:15 on the site.

The majority of oka-b.com's traffic comes from undefined, .

Frequently Asked Questions

What is oka-b.com?
Shop our stylish, comfortable, and versatile womens shoes made in the USA. Why settle for less when you can have long-lasting, sustainable footwear? Shop now!
What technologies does oka-b.com use?
oka-b.com uses 24 technologies including hCaptcha, HSTS, reCAPTCHA, unpkg, and 18 more. View the full tech stack analysis above.
How do I contact oka-b.com?
You can contact oka-b.com via email at [email protected] or through their contact page.
What are oka-b.com's social media accounts?
oka-b.com is active on tiktok, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is oka-b.com?
oka-b.com receives approximately 7.2K monthly visitors and ranks #2,218,109 globally. Traffic is declining by 14.5% month-over-month.

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This page provides publicly available information about oka-b.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit oka-b.com directly at https://oka-b.com.