Olivela isn't just another luxury boutique—it's a calculated bet on the future of commerce, where every designer gown and fine jewelry piece is a Trojan horse for social change. With $35.7M in funding and a $8.1M revenue run rate, this isn't charity; it's a scalable business model with a conscience.

"They're not selling dresses—they're selling the feeling that your purchase actually matters. That's the moat."

The leadership team tells its own story. Stacey Boyd (CEO) and Matt McEvoy (COO) bring operational discipline, while the dual role of Sarah Stout as both Chief Operating Officer and VP of Merchandise Strategy signals a tight integration between operations and product curation. With only 58 employees, this is a lean operation—likely a product-first, engineering-light team that relies heavily on their tech stack (jQuery, Tailwind, Bootstrap) to move fast.

• Tech stack is functional but dated—jQuery and Bootstrap suggest legacy code, but Tailwind and DaisyUI show modernization efforts
• Trustpilot rating of 3.4/5 with 223 reviews indicates mixed customer satisfaction; luxury buyers are notoriously critical
• The 'every purchase funds real change' narrative is powerful but commoditizing—how do they differentiate when every competitor can copy this model?