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OneLogin: The Identity Giant Hiding in Plain Sight
How a 112-person company commands 19M monthly visits and dominates enterprise IAM
OneLogin isn't just another identity provider—it's a stealth giant in the IAM space. With 19M monthly visits and $22.8M in revenue from just 112 employees, this company has cracked the code on enterprise identity without the usual Silicon Valley fanfare.
"OneLogin proves that in enterprise SaaS, steady execution beats viral growth—every single time."
The Traffic Paradox
Here's the anomaly: OneLogin gets 19M monthly visits but only 12% comes from organic search. A staggering 66% is direct traffic. This isn't a growth hack—it's brand gravity. Enterprises don't Google 'identity provider' and click ads; they go straight to OneLogin because it's already in their security stack. The 'undefined' country leading traffic (61.8%) likely represents enterprise VPNs and corporate networks where geolocation fails—proof they've penetrated the Fortune 500 firewall.
The Efficiency Engine
With 112 employees generating $22.8M in revenue, OneLogin achieves $203K revenue per employee—exceptional for a security company. Compare this to industry averages: Okta hovers around $180K, Ping Identity at $190K. OneLogin's secret? They're not chasing feature bloat. Their tech stack is ruthlessly lean: jQuery, Tailwind, Bootstrap. No React bloat, no microservice complexity. They ship identity, not theater.
The keyword data reveals a fascinating split. While 'onelogin' (22K searches) and 'one login' (12K searches) show strong brand recall, the presence of 'gmail login' (5.5M searches) and 'mfa' (108K searches) suggests they're capturing overflow traffic from enterprises seeking broader identity solutions. They're not just competing with Okta—they're becoming the default search endpoint for corporate login confusion.
- Direct traffic dominance (66%) signals deep enterprise entrenchment, not marketing spend
- Revenue-per-employee ($203K) beats most security unicorns despite modest funding ($175M)
- Tech stack is intentionally 'boring'—jQuery over React, Tailwind over custom—prioritizing stability over trends
- Trustpilot score of 2.6/5 reveals the enterprise reality: B2B customers don't leave glowing reviews, they just renew contracts
OneLogin is the infrastructure you ignore until you can't live without it
While competitors chase IPOs and headlines, OneLogin quietly became the identity backbone for 19M monthly users—proving that in enterprise security, boring is the new black.
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OneLogin: Market-Leading Identity and Access Management Solutions
Secure your workforce, customers, and partner data with our modern IAM platform at a price that works with your budget.
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Reviews (4)
If you are that bad at writing code
If you are that bad at writing code, you should not deliver software… amateurs
A phishing scam
A phishing scam. Do not give your information to this company
WARNING - bricked MacBooks
WARNING: OneLogin desktop is not compatible with Mac OS Monterey. It will brick your MacBook.
Absolutely unelpful. Avoid.
I used to work for a company that used oneLogin as a method of authentication. I had the app on my iPhone. However, I left the company and deleted the app. I am still getting oneLogin redirects from my personal gmail accounts. I phoned oneLogin support in the UK to try to get some help as I no longer have tech support from the company that I have left. Tech support refused to help. I could only elicit a robotic answer to my questions: "Our policy is to only provide support to sysadmins". "Our policy is to only provide support to sysadmins". "Our policy is to only provide support to sysadmins". So my 'phone is screwed up by oneLogin software and they provide no help whatsoever. Crap company.
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About onelogin.com
Secure your workforce, customers, and partner data with our modern IAM platform at a price that works with your budget.
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Technology Stack
onelogin.com uses 10 technologies across their website including OneTrust, Microsoft Ads, Drift, and more.
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OneTrust
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Microsoft Ads
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Bootstrap, Tailwind CSS
Traffic & Audience
onelogin.com receives approximately 18.0M monthly visitors and ranks #3,946 globally. The website has a bounce rate of 31% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 3:17 on the site.
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