Most job description software automates the status quo. Ongig does the opposite: it systematically dismantles exclusionary language, turning hiring from a filter into a funnel. For a 17-person team generating $1.4M in revenue, they aren't just selling software—they're selling a moral and economic imperative to the $4T recruitment industry.

"Ongig isn't optimizing for clicks; it's optimizing for the quality of the talent pool. Their data proves that exclusionary language is a revenue leak."

The company's tech stack—Vite, Tailwind CSS, and Mixpanel—suggests a modern, agile engineering culture focused on speed and user experience. However, the 'undefined' countries in their traffic data (totaling ~39% of traffic) indicate either a privacy-focused analytics setup or an emerging market footprint that hasn't yet been fully localized. This ambiguity is a double-edged sword: it protects user privacy but obscures their geographic expansion strategy.

• Revenue per Employee: ~$82k (Efficient for a vertical SaaS tool)
• Traffic Quality: High-intent, long-tail keywords suggest high conversion rates
• Market Position: Niche leader in 'Inclusive Language' tech, avoiding direct competition with job boards