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Alt: The $19.6M Sports Marketplace Bet
How a 140-person team is disrupting sports collectibles with exclusive inventory and tools
In a world where sports memorabilia is traded in dusty shops and fragmented online forums, Alt is building a centralized, tech-driven marketplace for the modern collector. With $11.6M in funding and a $19.6M revenue run rate, they're betting that high-end sports cards and items need a platform that's as sophisticated as the assets themselves.
"Alt isn't just a marketplace—it's a financial instrument for sports assets, treating cards like securities with pricing tools and liquidity."
The Growth Engine
Despite a modest Trustpilot rating of 3.2/5 from just 1 review, Alt's financial metrics tell a different story. With 140 employees and $19.6M in revenue, they're generating approximately $140K per employee—a strong efficiency metric for a marketplace still scaling. Their $11.6M in funding from strategic investors positions them to capture the high-end sports collectibles market, where transaction values are significantly higher than typical e-commerce.
The Collector Paradox
Alt's core insight is that serious collectors need more than just a listing platform—they need tools to maximize value. The platform's 'exclusive inventory' suggests a focus on premium, authenticated items, while their tech stack (including Tailwind CSS, Vite, and PWA capabilities) indicates a modern, mobile-first approach. However, the 0 monthly visits metric from the data suggests this is either a new domain, a rebranding effort, or a private marketplace not indexed for public traffic analysis.
The company's dual presence on alt.xyz (for blog, terms, careers) and onlyalt.com (for marketplace access) hints at a strategic separation between content/marketing and transactional infrastructure. This is common in marketplaces prioritizing user experience and conversion over SEO-driven content.
- Dual-domain strategy separating content (alt.xyz) from commerce (onlyalt.com)
- Modern tech stack with Tailwind CSS, Vite, and PWA capabilities for mobile-first experience
- Focus on 'exclusive inventory' suggesting premium, authenticated collectibles
- Integration of analytics (Google Analytics, Datadog RUM) for data-driven marketplace optimization
The High-Stakes Bet on Sports Liquidity
Alt is positioning itself as the Bloomberg Terminal for sports collectibles—where cards aren't just memorabilia, but tradeable assets with institutional-grade tools.
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https://app.alt.xyz/static/media/default-social-update.daf325bd11c836d2b4e3.png
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Home | Alt
Buy and sell items on Alt's marketplace where you find exclusive inventory and tools to maximize each sale.
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onlyalt.com
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Reviews (1)
DO NOT SEND ANY MONEY TO THESE…
DO NOT SEND ANY MONEY TO THESE PEOPLE!!!!! They advertise a $50 promotion and when I took them up on it and decided to deposit $100 further but needed to withdraw it because of a rent emergency, they kept the extra $50 from their promotion and refused to give me back my full hundred dollars cash that I sent them. I am reporting them to the Better Business Bureau as well because I have all correspondence to back up my claim… but do not send them any money!!!!
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About onlyalt.com
Buy and sell items on Alt's marketplace where you find exclusive inventory and tools to maximize each sale.
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Technology Stack
onlyalt.com uses 28 technologies across their website including imgix, Adobe Fonts, Google Fonts, Cloudflare Turnstile, reCAPTCHA, and more.
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imgix
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Adobe Fonts, Google Fonts
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Cloudflare Turnstile, reCAPTCHA
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Sentry
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Amazon S3, Amazon Web Services, AWS CloudFront, Cloudflare
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DoubleClick Floodlight, Awin, Twitter Pixel, Google Ads
Traffic & Audience
onlyalt.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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