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Ooodles: The AWS for Corporate Hardware
How a 47-person team is unbundling IT procurement with a $6.6M revenue engine
While the world obsesses over AI software, Ooodles is solving a much dirtier problem: the logistical nightmare of equipping hybrid teams with hardware. They're not just selling laptops; they're renting out the entire IT stack as a subscription, turning CapEx into OpEx for the modern enterprise.
"Ooodles isn't competing with Dell; they're competing with your finance department's approval process."
The Efficiency Play
With 7,054 monthly visits generating $6.6M in revenue, Ooodles achieves a staggering $935 revenue per visitor. This isn't a traffic play—it's a high-velocity B2B machine. Their 51% direct traffic suggests strong brand recall and repeat business, indicating they've found product-market fit in the chaotic mid-market IT procurement space.
The Silent Scale
At 47 employees, Ooodles is running lean. With $6.6M in revenue, that's approximately $140K ARR per employee—efficient for a hardware-adjacent business. The team is led by Leonardo Poggiali (CEO) and includes specialized heads for sales and account management, signaling a focus on retention over raw acquisition.
The real moat here is the 'all-in-one' promise. They're not just a leasing company; they're a management platform. You can buy, lease, finance, and manage IT assets in one place. This is the Wedge: finance teams hate CAPEX, IT teams hate procurement, HR hates onboarding hardware—Ooodles solves all three simultaneously.
- Hybrid Work Infrastructure: They explicitly target remote and office workers, positioning as the OS for distributed teams
- Financial Flexibility: Leasing options that appeal to cash-conscious scale-ups avoiding massive hardware CAPEX
- Trust Signals: 302 Trustpilot reviews at 4.5/5 indicates operational excellence in a notoriously bad industry
The Verdict: Quietly Dominant
Ooodles is building the infrastructure layer for corporate hardware. They're not sexy, but they're solving a problem that costs enterprises millions in lost productivity. The $14.7M funding gives them runway to own this category before incumbents wake up.
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Ooodles | The all-in-one IT procurement platform for businesses| Buy or Lease Laptops, Desktops, Monitors & Tablets for Office or Remote Workers.
Ooodles offers a complete IT procurement and management platform for companies looking to streamline hardware acquisition and scale effortlessly. Buy or Lease Laptops, Desktops, Monitors & Tablets for Office or Remote Workers. From laptops and monitors to tablets, our solution empowers businesses to procure, finance, manage, and optimize their IT needs in one place.
Ooodles | The all-in-one IT procurement platform for businesses| Buy or Lease Laptops, Desktops, Monitors & Tablets for Office or Remote Workers.
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Ooodles - The IT procurement & Lifecycle solution for SMEs
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Reviews (20)
Water-spilled critical device
Ooodles support was incredibly quick in arranging the collection for repair and sending out a replacement device in the meantime, ensuring there was no impact on our operations.
Thank you for your feedback! Warm Regards, The Ooodles Team
Ooodles is great!
Ooodles is great! We use over 50 devices from them because they offer a good variety of devices, respond quickly when I make contact, and take action as soon as possible when we need repairs, etc. They offer advice and support, and are consistently updating and improving their services!
Thank you for the great feedback! We’re really glad to hear you’re enjoying the variety of devices and ongoing service from the team. It’s great to know we’re helping keep everything running smoothly for you. We truly appreciate your trust and look forward to continuing to support you. Warm Regards, The Ooodles Team
Quick service with great customer care
Quick service with great customer care
We are thrilled you had a great experience! Thanks for sharing your Feedback. Warm Regards, The Ooodles Team
Amazing services!
At ZIM Connections we move fast, and our IT requirements change constantly. We selected Ooodles for its cost-effective and reliable deliveries, flexible leasing, and its embedded logistics services for our IT devices. Their dashboard is great, and it allows us to track devices and invoices very easily.
Thank you for your feedback! We're delighted you're partnered with us. We are ready to assist you on your business's journey. Warm Regards, The Ooodles Team
Very Professional & FAST
Very professional, automated, simple and straightforward to deal with. Very responsive team. A lot of larger companies could take a lesson from the Ooodles team. Even more impressive is the speed of delivery / fulfilment. Highly recommend.
Thank you for your valuable feedback. We're delighted to welcome you and are excited to be a part of your business's journey and development. Warm regards, Ooodles Team
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About ooodles.com
Ooodles offers a complete IT procurement and management platform for companies looking to streamline hardware acquisition and scale effortlessly. Buy or Lease Laptops, Desktops, Monitors & Tablets for Office or Remote Workers. From laptops and monitors to tablets, our solution empowers businesses to procure, finance, manage, and optimize their IT needs in one place.
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ooodles.com uses 23 technologies across their website including Google Maps, Google Fonts, HSTS, and more.
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ooodles.com receives approximately 7.1K monthly visitors and ranks #2,733,039 globally. The website has a bounce rate of 62% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:20 on the site.
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