openloophealth.com
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OpenLoop: The Invisible Infrastructure of Telehealth
How a white-label provider scaled to $71M by powering other people's brands
While you've been watching telehealth unicorns rise and fall, OpenLoop quietly built the white-label engine that powers them. They don't treat patients—they treat the infrastructure crisis in healthcare, and their $71M revenue proves the model works.
"OpenLoop isn't competing in the telehealth gold rush—they're selling shovels to every miner."
The B2B2C Power Play
OpenLoop's genius is in the invisible layer: they provide the clinical backend, EMR integration, provider licensing, and compliance infrastructure that lets any company—from wellness apps to traditional hospitals—launch branded telehealth overnight. Their 1,200 Trustpilot reviews aren't for OpenLoop itself, but for the services they power. That's the ultimate stealth metric: when customers review the wrapper, not the product.
Traffic Tells the Truth
53% direct traffic is the smoking gun for enterprise contracts. These aren't random visitors—they're hospital administrators and tech founders typing 'openloop' directly into their browser after a sales call. The 36% organic search reveals their SEO strategy targets the infrastructure layer: 'white-label telehealth' and 'virtual care platform' rather than patient-facing terms. They're not fishing for patients; they're catching executives.
- Revenue per employee: ~$192K (healthy for infrastructure play)
- Trustpilot reviews exceed employee count 3:1—scale through partners
- Ant Design + Next.js stack signals serious enterprise focus
- Co-founders span tech (Lensin) and ops (Williams)—balanced leadership
The leadership team composition is telling: Jon Lensing (CEO) and Christian Williams (COO) built a machine that prioritizes operational excellence over brand vanity. With Harish Panchal (CCO) and Mohit Joshipura (CMO) driving commercial growth, they've cracked the B2B2C model where the end-user never knows OpenLoop exists. That's not a weakness—it's a moat. While competitors fight for consumer attention, OpenLoop sells the picks and shovels.
The Infrastructure Play Wins
In telehealth's next chapter, the winners won't be the loudest brands—they'll be the most reliable backbones. OpenLoop is already there.
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5 keywordsHow is Openloophealth's SEO?
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Top White-label Telehealth Provider - OpenLoop Health
Scalable, white-label virtual care solutions—from a-la-carte to full-stack—custom-branded to elevate your organization.
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Reviews (20)
Alot of emails
The REPS are great to talk to and very helpful. I just get soooo many emails about appointments (when I have made appointments) and med refills (when I have refilled meds. It confuses me on whether or not its accurate and should I repeat.
You can talk to a real person
Easier than I thought . The clinician explained the medication and what the next steps were .
The incessant emails about the coaching…
The incessant emails about the coaching are very annoying. Some of us don’t need coaching. We’ve just switched from another company and know how to use our medication and how to regulate our weight. Please look into not sending those emails when you are told a patient DOES NOT WANT COACHING.
Professional.
Professional.. Answered my questions.. Good review .. No judgment
This was my first time using Tele Health, was very easy to access.
This was my first time using Tele Health
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About openloophealth.com
Scalable, white-label virtual care solutions—from a-la-carte to full-stack—custom-branded to elevate your organization.
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Technology Stack
openloophealth.com uses 16 technologies across their website including Amazon S3, Amazon Web Services, HubSpot, DoubleClick Floodlight, Microsoft Ads, and more.
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, Google Ads +1 more
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
UI Libraries
DaisyUI, Ant Design
Traffic & Audience
openloophealth.com receives approximately 79.8K monthly visitors and ranks #331,904 globally. The website has a bounce rate of 45% with visitors viewing an average of 4.7 pages per visit. Users spend an average of 0:49 on the site.
The majority of openloophealth.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about openloophealth.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit openloophealth.com directly at https://openloophealth.com.