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OpinionLab: The $15M Ghost in the CX Machine
Decoding the paradox of high traffic, low visibility, and a 16-person team generating half a million in revenue.
In a world obsessed with social media feedback, OpinionLab operates in the shadows of the web, capturing millions of voices without the noise. With $15M in funding but only 16 employees, they are the ultimate efficiency puzzle.
"OpinionLab proves that you don't need a massive headcount to capture massive market attention—you just need to be embedded in the right digital infrastructure."
The Traffic Anomaly
The data tells a confusing story: 2.1 million monthly visits yet only 2% coming from organic search. This isn't a content marketing play; this is an infrastructure play. Their traffic is driven by embeds, widgets, and direct links across high-traffic enterprise sites. They are the silent engine powering feedback loops for major brands, resulting in a 'Direct' traffic share of 31%—a metric usually reserved for giants like Amazon or banking portals.
The 16-Person Powerhouse
With a revenue estimate of $0.5M, the per-employee revenue ($31k) seems low for a B2B SaaS, but the low burn rate suggests a highly optimized, likely profitable operation or a company running on 'growth mode' fuel. The small team size (16) implies a heavy reliance on automation and a self-serve product model. They aren't selling implementation; they are selling the widget.
The tech stack reveals a focus on lightweight integration rather than complex custom builds. Using jQuery, Bootstrap, and Tailwind CSS, they prioritize universal compatibility over cutting-edge performance. This isn't a criticism; it's a strategy. To be everywhere, you must run on everything.
- The '80/20' Geography Problem: 83% of traffic is undefined, likely masking a US-centric dominance with a massive blind spot in attribution.
- The 'Keyword' Void: Ranking for almost nothing organically means they aren't competing on words—they are competing on utility.
- The 'Widget' Economy: Their success relies on being the default choice for legacy enterprise sites that need simple, embeddable feedback tools.
The Silent Consolidator
OpinionLab isn't building a brand; they are building a utility. In an era of noise, being the quiet button on a Fortune 500 footer is a lucrative, defensible niche.
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Voice of the Customer for Web & Mobile | Verint
Enhance every customer touchpoint with innovative digital customer experience strategies. Elevate CX and increase customer retention.
Verint Web & Mobile
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OpinionLab: Voice of Customer Feedback Solutions
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About opinionlab.com
Enhance every customer touchpoint with innovative digital customer experience strategies. Elevate CX and increase customer retention.
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Technology Stack
opinionlab.com uses 24 technologies across their website including imgix, Leaflet, Font Awesome, Google Fonts, and more.
Media
imgix
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Leaflet
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
CMS
Contentful, WordPress
Traffic & Audience
opinionlab.com receives approximately 2.1M monthly visitors and ranks #37,184 globally. The website has a bounce rate of 58% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:52 on the site.
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