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The $20M Ghost: Opsani's Observability Vanishing Act
A $20.3M funded startup with 5 employees and $0.1M revenue—what happened to Opsani?
In the high-stakes world of DevOps and observability, Opsani promised to revolutionize how applications self-optimize. But the company's trajectory reveals a cautionary tale of ambition, acquisition, and digital identity crisis. This isn't just a domain redirect—it's a ghost in the machine of enterprise software.
"Opsani's domain now serves as a Splunk landing page—a $20M digital tombstone for an AI-driven observability vision."
The Acquisition Mystery
The data tells a story of a company that either quietly folded or was strategically absorbed. With a 5-person team and minimal revenue, Opsani likely pivoted from standalone product to acquired technology. The Splunk-branded content on opsani.com suggests an acquisition where the brand was sunsetted but the domain repurposed for customer redirects—a common move when acquiring niche AI/ML capabilities for observability stacks.
Technical Stack Tells a Story
The tech stack reveals a modern web presence: Tailwind CSS, Bootstrap, Ant Design, and AppDynamics integration. This isn't a legacy site—it's actively maintained. Yet the traffic data shows zero organic visits, suggesting either a private portal for existing customers or a deliberate SEO blackout. The presence of Google Analytics and Tag Manager indicates tracking is enabled, but with no traffic, the data pipes are dry.
For founders and investors, Opsani represents a fascinating case study in startup lifecycle management. The company secured serious funding ($20.3M) for AI-driven application optimization, yet the public-facing entity appears to have vanished into a larger corporation's portfolio. The lack of contact emails, social profiles, or active content suggests a strategic acquisition where the technology lives on but the brand has been retired.
- Domain repurposed as Splunk redirect with zero organic traffic
- Minimal team size (5 employees) suggests early-stage or post-acquisition team
- Revenue ($0.1M) indicates either pre-revenue product or reporting anomaly
- Tech stack points to active maintenance despite brand disappearance
- Key engineers (Pavel Georgiev, Stephen Quintero) likely moved to Splunk post-acquisition
The Ghost in the Observability Machine
Opsani's story isn't failure—it's evolution. The $20M investment didn't disappear; it transformed into Splunk's enhanced AI capabilities. For startup founders: sometimes the best exit strategy is becoming invisible.
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AppDynamics joins the Splunk Observability portfolio | Splunk
Get unified observability across any environment, any stack. Ensure resilience of digital systems, identify problems proactively, find root causes, and resolve them fast.
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About opsani.com
Get unified observability across any environment, any stack. Ensure resilience of digital systems, identify problems proactively, find root causes, and resolve them fast.
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opsani.com uses 16 technologies across their website including PHP, Cloudflare, OneTrust, and more.
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PHP
Cloud & Hosting
Cloudflare
Privacy & Consent
OneTrust
Advertising
Microsoft Ads
Customer Support
Zendesk
Analytics & Marketing
AppDynamics, Google Tag Manager, Google Analytics
Traffic & Audience
opsani.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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