optum.com
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Optum: The Healthcare Giant You're Underestimating
A $17B behemoth quietly dominating the backend of American healthcare with 6.8M monthly visits
While you were focused on the latest DTC health app, Optum quietly built a healthcare empire that touches 1 in 3 Americans. This isn't just a company—it's the invisible infrastructure of modern medicine, processing claims, managing pharmacy benefits, and running the data that keeps hospitals alive.
"Optum doesn't compete in healthcare—it owns the rails everyone else runs on."
The Unsexy Monopoly
Their traffic tells the real story: 56% direct visits means providers and patients aren't discovering Optum—they're logging into essential tools. The top keyword isn't a product name, it's just 'optum' itself. That's brand gravity. With 2.7M backlinks, they've become the default verb for healthcare operations.
The B2B2C Playbook
Optum plays a different game than your typical health tech startup. They serve employers, insurers, and governments—then those entities serve you. Their 23% organic search traffic is actually impressive given their model. They don't need to win the consumer mindshare battle when they already own the backend contracts.
The tech stack reveals their hybrid nature: jQuery and Bootstrap (proven, enterprise-grade) mixed with Vite and Tailwind (modern frontend). They're not chasing shiny objects—they're building reliable infrastructure that processes millions of transactions daily. D3.js powers the data visualization that makes complex healthcare metrics digestible for administrators.
- Trustpilot 1.6/5 is a feature, not a bug: they're not optimizing for consumer love, they're optimizing for system reliability
- Top keywords include 'optumrx' (71K searches) and 'optum financial' (60K)—revealing their B2B2C touchpoints
- Regional CEO structure (Midwest, etc.) shows they're building local healthcare monopolies, not a single platform
The Real Lesson for Founders
Optum proves that boring infrastructure beats shiny interfaces when you're solving billion-dollar problems at scale.
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5 keywordsHow is Optum's SEO?
Open Graph Image
https://www.optum.com/content/dam/optum-dam/images/corporate/home/health-care-you-can-count-on-mobile.jpg
Meta Tags
Optum - All Your Health Needs, All in One Place
Optum is committed to making healthcare work better, leading the way to better experiences, better health and lower costs for you.
Optum - Health Services Innovation Company
Optum is committed to making health care work better, leading the way to better experiences, better health, and lower costs for you.
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Optum
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Reviews (20)
The lady who visited our house.
The lady who visited our house was named Patty (I think). We live in Dallas Oregon and she visited us yesterday (January 9th). I can only say she was a breath of fresh air in this damaged world we live in. She was funny, intuitive, and "no holds barred" committed to our health and welfare. Better than most of the doctors I/we have seen in the last few years. We didn't want her to leave......Please send her back next year.
Your processes are ridiculous
Your processes are ridiculous. When using your card at a Chiropractor, most times every visit is accepted, then due to the assistant adding a surcharge for card usage, they deny the claim. What could I possibly be purchasing at a Chiropractor besides treatment. They have to realize that there was an error by the vendor, but they want me to follow up with receipts and services rendered. All this aggravation for a $1.20. Ridiculous.. Now my FHA card is suspended until I provide the necessary documentation. I would advise everyone to put your money into a high interest savings account, where you can do whatever, you want with your money, instead of these HSA or FHA. These hospitals do not provide detail information when they provide you with a receipt. Normally, it will state hospital visit (Ex. Stonybrook Hospital) $100, which is a copay. This company wants detailed information on pre-surgical visits. What procedure are you receiving, who is providing it and description of procedure. IT'S A PRESUGICAL EXAMINATION!! GEEZ
Optum uses MyChart to communicate with…
Optum uses MyChart to communicate with patients. But then don’t respond when you ask a question. There is no personal communication with the doctor.
My mother uses optum and they gave her…
My mother uses optum and they gave her a number to call for her prescription refill, when she called I overheard her giving out her checking account info and some personal info (to a person who didn’t speak english very well) before I said no more. Her bank account was hacked two days later and thankfully shut down after processing one bogus “test” check. Now they are sending her bills and getting her to pay before her medicare is done processing them, so we’re now trying to recoup payments that were supposed to be covered.
Optum cancels many insurance plans
Optum is horrible. They continue to cancel even reputable in-network health insurance companies as well as Medicare in the PNW. Everett clinic and Seattle Poly clinic were bought by Optum. Since hundreds of thousands have had to find doctors elsewhere.
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About optum.com
Optum is committed to making healthcare work better, leading the way to better experiences, better health and lower costs for you.
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Technology Stack
optum.com uses 16 technologies across their website including Google Maps, HSTS, Marketo, and more.
Maps
Google Maps
Security
HSTS
Marketing Automation
Marketo
Scheduling
Cal.com
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Qualtrics
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Adobe Launch
Traffic & Audience
optum.com receives approximately 6.8M monthly visitors and ranks #7,526 globally. The website has a bounce rate of 40% with visitors viewing an average of 4.2 pages per visit. Users spend an average of 3:34 on the site.
The majority of optum.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about optum.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit optum.com directly at https://optum.com.