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Ordio: The German Workforce Super App
How a 38-person team is consolidating shift planning, payroll, and HR into one platform
While Silicon Valley chases AI hype, a German startup is quietly solving the unsexy but massive problem of shift planning. Ordio isn't just another calendar app—it's a full-stack workforce OS designed for the specific chaos of hourly workers.
"They're not competing with Calendly—they're building the operating system for Germany's hourly workforce."
The Unsexy Billion-Dollar Problem
Ordio targets a specific pain point that global giants ignore: shift scheduling in German retail, hospitality, and healthcare. The platform handles everything from vacation claims to payroll integration, creating a sticky ecosystem where competitors like Planday (12K monthly searches) only solve one slice of the problem. With 57% direct traffic, their users aren't browsing—they're logging in daily.
The Growth Narrative
At $4.6M revenue with 38 employees, Ordio achieves $121K per employee—a healthy efficiency ratio for a B2B SaaS. Their keyword strategy reveals a clever SEO moat: they rank for 'urlaubsanspruch rechner' (vacation entitlement calculator) capturing HR decision-makers researching compliance tools. This isn't accidental; it's a Trojan horse strategy to infiltrate German businesses.
The tech stack tells a story of pragmatic modernization. Using Tailwind CSS, PWA capabilities, and Swiper for mobile-first experiences, they've built a platform that works on any device—a necessity for frontline workers who live on their phones. The absence of traditional funding rounds suggests they're bootstrapped or revenue-funded, giving them control over their roadmap.
- German-specific compliance handling (vacation laws, shift regulations)
- Multi-tenant architecture serving retail chains and healthcare facilities
- Mobile-first PWA that works offline for warehouse and field workers
- Integrated payroll connections reducing manual data entry
- Task management layered into shift planning
The Quiet German Giant
While competitors chase scale, Ordio is building an unassailable moat in the German market—proving that depth beats breadth in B2B SaaS.
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Meta Tags
Ordio – Die Super App für Schichtplanung, Payroll & Co.
Ordio vereinfacht Schichtplanung, Zeiterfassung, Urlaubsplanung und Aufgabenverwaltung in einer Plattform die Teams entlastet und Prozesse beschleunigt.
Ordio – Personalmanagement effizient und einfach
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About ordio.com
Ordio vereinfacht Schichtplanung, Zeiterfassung, Urlaubsplanung und Aufgabenverwaltung in einer Plattform die Teams entlastet und Prozesse beschleunigt.
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Technology Stack
ordio.com uses 21 technologies across their website including Google Fonts, PHP, WordPress, and more.
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HubSpot
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Traffic & Audience
ordio.com receives approximately 68.7K monthly visitors and ranks #356,129 globally. The website has a bounce rate of 34% with visitors viewing an average of 8.3 pages per visit. Users spend an average of 8:33 on the site.
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