Imagine an apartment that physically transforms around you—walls move, furniture retracts, and a studio becomes a one-bedroom in 20 seconds. That's not sci-fi; it's Ori Living's $7.2M revenue reality, solving America's urban housing crisis one robotic apartment at a time.

"Ori isn't selling furniture—they're selling square footage you can control with your voice."

The tech stack—jQuery, Tailwind, Bootstrap—feels surprisingly pedestrian for a 'breakthrough architectural technology' company. No WebGL, no fancy 3D configurators. Either they're building hardware that outshines their web presence, or they're resource-constrained on the digital front. For investors, the question is: are they a hardware company or a SaaS platform for apartments?

• Brand ambiguity: 'Ori Living' vs 'Ori Chicago' dominates search—geographic moats are real but limit national scaling
• The 'undefined' country data (49% of traffic) is either a tracking bug or a sign their analytics are broken—red flag for a data-driven company
• No Trustpilot presence suggests they're not targeting individual renters, but landlords buying in bulk