While tech startups chase unicorn valuations, OSHClub quietly dominates Australia's after-school care market with a simple model: own the infrastructure, own the relationships, and scale relentlessly. They're not building an app; they're building a moat.

"In a market obsessed with user acquisition, OSHClub proves that retention through operational excellence is the real moat."

The tech stack tells a story of pragmatism over innovation. Tailwind CSS, Bootstrap, Google Analytics—these are tools of a company focused on function, not flash. No custom app, no proprietary platform. They're using standard-issue marketing tech (Facebook Pixel, Google Ads) to drive traffic to a portal that likely outsources the actual booking experience. This isn't a tech company; it's a logistics company with a website.

• Revenue per employee: ~$198K—exceptionally high for a service business
• Traffic concentration: 100% from 'undefined' country suggests Australia-only focus
• Brand dominance: 'osh' keyword volume exceeds all other search terms combined
• Channel strategy: Balanced 48% organic / 47% direct split indicates mature brand awareness