While you obsess over website traffic, Acumed is quietly generating $118.7 million annually by solving a much harder problem: getting surgeons to trust their hardware in the operating room. Their digital presence is intentionally invisible, and that's exactly the point.

"In surgical orthopedics, your website traffic is irrelevant. Your OR presence is everything."

The company's contact email ([email protected]) reveals their scale. They're not a startup optimizing for lead capture. They're an established player where inquiries flow through traditional channels: sales reps, trade shows, and institutional relationships. For founders, this is a masterclass in channel-market fit: they identified the most expensive, hardest-to-reach customer (surgeons) and built a fortress around them.

• Revenue model is purely B2B—no direct-to-consumer pretense
• Growth metrics are surgical outcomes (patients helped), not web metrics
• Marketing budget likely goes to OR education, not digital ads
• Talent acquisition happens through industry networks, not job boards